The timeline shows a forecast of the change in television advertising spending in the United States from 2016 to 2018. The source projected that TV ad spend would increase 8.8 percent in 2016 on 2015.
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TV ad spend growth in the U.S. 2016-2018
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Change in TV advertising spending in the United States from 2016 to 2018
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The timeline shows a forecast of the change in television advertising spending in the United States from 2016 to 2018. The source projected that TV ad spend would increase 8.8 percent in 2016 on 2015.
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The timeline shows a forecast of the change in television advertising spending in the United States from 2016 to 2018. The source projected that TV ad spend would increase 8.8 percent in 2016 on 2015.
Show more- Show sources information
- Show publisher information
- Release date
- August 2016
- Region
- United States
- Survey time period
- August 2016
- Special properties
- forecast
More information
- Region
- United States
- Survey time period
- August 2016
- Special properties
- forecast
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+NBA finals: cost of a TV commercial 2013-2015
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+Most advertised products & services on TV in the U.S. in Q1 2018, by ad count
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+Global television advertising revenue 2016-2020
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+March madness: cost of a TV commercial 2002-2015
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TV advertising in the U.S.
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Statistics on "TV advertising in the U.S."
- Global overview
The most important statistics
- Distribution of global TV industry revenue in 2015, by source and regionGlobal TV revenue 2015, by source & region
- Global television advertising revenue from 2016 to 2020 (in billion U.S. dollars)Global television advertising revenue 2016-2020
- TV advertising spending worldwide from 2010 to 2020, by type (in billion U.S. dollars)TV ad spend worldwide 2010-2020, by type
- Distribution of TV advertising spending worldwide in 2019, by segmentGlobal TV ad spend 2019, by segment
- Compound annual growth rate of the fastest growing TV advertising markets worldwide between 2013 and 2017Fastest growing TV advertising markets worldwide between 2013 and 2017
- Compound annual growth rate of global TV advertising spending between 2013 and 2018, by platformGrowth of the global TV advertising spending 2013-2018, by platform
- Compound annual growth rate of TV advertising spending worldwide between 2014 and 2020, by regionTV ad spend CAGR 2014-2020, by region
- U.S. revenue/spending
The most important statistics
- TV advertising revenue in the United States in 2016 and 2021 (in billion U.S. dollars)TV advertising revenue in the U.S. 2016-2021
- National TV advertising spending in the United States from 2010 to 2021 (in billion U.S. dollars)National TV ad spend in the U.S. 2010-2021
- Local TV advertising spending in the United States from 2010 to 2021 (in billion U.S. dollars)Local TV ad spend in the U.S. 2010-2021
- Cable television advertising revenue in the United States from 2010 to 2019 (in billion U.S. dollars)Cable TV ad revenue in the U.S. 2010-2019
- Change in TV advertising spending in the United States from 2016 to 2018TV ad spend growth in the U.S. 2016-2018
- Change in TV advertising spending in selected formats in the United States in September 2017U.S. TV ad spend growth 2017, by format
- Share of online TV in TV advertising revenue in the United States from 2012 to 2018Share of online TV in TV advertising revenue in the U.S. 2012-2018
- Scatter vs. upfront TV advertising spending share in the United States in August 2016Scatter vs. upfront TV ad spend share in the U.S. 2016
- Ad prices
The most important statistics
- Average cost of a 30-second TV commercial in selected formats in the United States in July 2016 (in thousand U.S. dollars)Cost of a TV commercial in the U.S. 2016
- Average cost of a 30-second TV commercial during major sporting events in the United States in 2014 (in million U.S. dollars)Average cost of a TV commercial during major sporting events in the U.S. in 2014
- Average price for screening a 30-second commercial during the Academy Awards from 2002 to 2017 (in million U.S. dollars)Advertising price during the Academy Awards broadcast 2002-2017
- Average cost of a 30-second TV commercial during the Grammy Awards from 2010 to 2017 (in 1,000 U.S. dollars)Average cost of a TV commercial during the Grammy Awards 2010-2017
- Average cost of a 30-second commercial during the Golden Globes from 2010 to 2017 (in thousand U.S. dollars)Golden Globes: cost of a TV commercial 2010-2017
- Average cost of a 30-second TV commercial during NBA finals from 2013 to 2015 (in 1,000 U.S. dollars)NBA finals: cost of a TV commercial 2013-2015
- Average cost of a 30-second TV commercial during the NCAA championship game from 2003 to 2015 (in 1,000 U.S. dollars)March madness: cost of a TV commercial 2002-2015
- Average cost of a 30-second TV commercial during the Super Bowl from 2003 to 2017 (in million U.S. dollars)Average cost of a TV commercial during the Super Bowl 2003-2017
- Largest spenders
The most important statistics
- Leading advertisers on broadcast network TV in the United States in 2017, by ad spend (in million U.S. dollars)Largest advertisers on broadcast network TV in the U.S. 2017
- Leading advertisers on cable TV networks in the United States in 2017, by ad spend (in million U.S. dollars)Largest advertisers on cable TV networks in the U.S. 2017
- Leading advertisers at the Academy Awards in 2016 (in million U.S. dollars)Leading advertisers at the Academy Awards 2016
- Largest TV advertisers in sports in the United States in 2014-15 (in million U.S. dollars)Largest TV advertisers in U.S. sports TV 2015
- Advertising spending of largest Super Bowl advertisers in 2017 (in million U.S. dollars)Largest Super Bowl advertisers 2017
- Advertising spending of leading TV advertisers during the NCAA championship in 2017 (in million U.S. dollars)Leading TV advertisers during the NCAA championship 2017
- Largest NBA advertisers on national TV in 2015-16 regular season (in million U.S. dollars)Largest NBA regular season advertisers 2015-2016
- Largest TV advertisers during the Rio 2016 Summer Olympic Games Opening Ceremony in the United States (in million U.S. dollars)Rio 2016 Opening Ceremony: largest advertisers
- Categories
The most important statistics
- Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars)Short-form DRTV ad spend the U.S. Q4 2017, by category
- Long-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars)Long-form DRTV ad spend in the U.S. 2017, by category
- Automotive TV advertising spending in the United States in 2014, 2015 and 1st half 2016 (in billion U.S. dollars)Automotive TV ad spend in the U.S. 2014-2016
- Leading TV advertising categories during the NCAA championship in 2017 (in million U.S. dollars)Leading TV advertising categories during the NCAA championship 2017
- Largest national TV ad categories in the United States in January 2017, by spending (in million U.S. dollars)Largest national TV ad categories in the U.S. 2017
- Leading pharmaceutical related products advertised on TV in the United States in 1st quarter 2018, by number of ad occurrencesMost advertised pharmaceuticals on TV in the U.S. in Q1 2018, by ad count
- Leading beverages advertised on TV in the United States in 1st quarter 2018, by number of ad occurrencesMost advertised beverages on TV in the U.S. in Q1 2018, by ad count
- Leading food related brands advertised on TV in the United States in 1st quarter 2018, by number of ad occurrencesMost advertised foods related brands on TV in the U.S. in Q1 2018, by ad count
- Programmatic/addressable
The most important statistics
- Programmatic television advertising spending in the United States from 2015 to 2019 (in billion U.S. dollars)Programmatic TV ad spend in the U.S. 2015-2019
- Share of programmatic in TV advertising spending in the United States from 2015 to 2019Share of programmatic in TV ad spend in the U.S. 2015-2019
- Are you shifting budget from any of these channels to focus on programmatic video?Shift in advertising budgets worldwide to programmatic video 2016
- Types of TV inventory marketers in the United States were interested in buying programmatically as of March 2016Types of TV inventory bought programmatically by marketers in the U.S. 2016
- Most important benefits of programmatic TV according to marketers in the United States in 2016Benefits of programmatic TV advertising in the U.S. 2016
- Which of the following companies do you consider 'serious players' in programmatic television?Leading companies in programmatic TV according to marketers in the U.S. 2016
- Addressable TV advertising spending in the United States from 2015 to 2019 (in billion U.S. dollars)Addressable TV ad spend in the U.S. 2015-2019
- Share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018Addressable & data-enabled TV adoption among U.S. advertisers 2018
- Corporate use
The most important statistics
- Popularity of marketing channels among companies in the United States as of April 2016Popularity of marketing channels in the U.S. 2016
- Use of selected marketing tools among small businesses in the United States as of November 2016Small businesses in the U.S. - top marketing tools 2016
- Marketing implementation of television advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016TV advertising adoption among SMEs in the U.S. 2016
- Estimated B2B marketing and advertising spending in the United States in 2016, by channel (in billion U.S. dollars)B2B marketing and advertising spending in the U.S. 2016, by channel
- Planned changes to marketing budgets in the United States in 2017, by channel Planned changes to marketing budgets in the U.S. in 2017, by channel
- View of selected media channels profitability according to marketing professionals in the United States as of August 2016Media channels profitability for U.S. marketers 2016
- Which delivery methods do you use for acquisition?Leading customer acquisition methods in the U.S. 2015
- Number of short-form direct response TV (DRTV) advertising campaigns in the United States from 2nd quarter 2011 to 4th quarter 2017Short-form DRTV advertising campaigns in the U.S. 2011-2017
- Consumer perceptions
The most important statistics
- Share of consumers who found TV advertising to be helpful in the United States as of May 2017U.S. consumers who find TV advertising helpful 2017
- Share of consumers who felt annoyed by TV advertising in the United States as of May 2017U.S. consumers who find TV advertising annoying 2017
- Trust in TV advertising in the United States as of March 2017, by network categoryTrust in TV advertising in the U.S. 2017, by network category
- Most useful local advertising channels in the United States as of June 2016Most useful local advertising channels in the U.S. 2016
- Most disliked types of ads in the United States as of October 2016Most disliked ads in the U.S. 2016
- Leading actions taken in relation to advertising when using a DVR in the United States as of August 2016DVR user reaction to advertising in the U.S. 2016
- Advertising influence on purchase decision among consumers in the United States as of June 2016, by mediumAdvertising effectiveness in the U.S. 2016, by medium
- Attitudes towards primetime advertising in the United States from 2004 to 2015Attitudes towards primetime advertising in the U.S. 2004-2015
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- TV advertising spending in the U.S. 2010-2021
- TV advertising spending worldwide from 2000-2020, by region
- Highest spending TV advertisers in the United Kingdom (UK) 2013, by brands
- TV ad spending in Belgium 2015-2017
- TV genres with the highest advertising investments in China in 2012
- TV advertising spending share in Morocco 2008-2015
- TV advertising spending in the U.S. 2011-2020
- Companies: highest increases and decreases in TV ad expenditure in Germany 2014
- U.S. primetime: cost of a TV commercial 2009-2013
- Television advertising spending in the United Kingdom (UK) 2007-2015
- NFL ad cost 2015-2016
- TV advertising spending share in South Korea 2008-2015
- Largest national TV advertisers in the U.S. July 2018
- Leading spot TV advertisers in the U.S. 2013
- TV advertising spending share in Taiwan 2008-2015
- Magazine advertising expenditure in Germany 2002-2016
- Pharma ad spend in the U.S. 2012-2017
- Italy: ad spend growth 2012-2016
- Bravo shows with largest ad revenue 2016
- Advertising expenditure for sparkling wine in Germany 2000-2017
Studies
- TV advertising in the U.S.
- Advertising in the United Kingdom (UK)
- Advertising in the Netherlands
- Television in Germany
- Advertising market in the U.S.
- Advertising in Europe
- Advertising in Italy
- Digital advertising in Europe
- BRICS advertising
- Advertising in North America
- Direct Impact: How TV Drives Outcomes for Direct-Disruptor Brands
- Advanced TV Trends
- Contar "Lo Bueno" Cuesta Mucho
- Advertising industry in Spain
- Advertising in Germany
Statistics on the topic
Free statistics
- Distribution of TV advertising spending worldwide in 2019, by segment
- Change in TV advertising spending in selected formats in the United States in September 2017
- Scatter vs. upfront TV advertising spending share in the United States in August 2016
- Average cost of a 30-second TV commercial in selected formats in the United States in July 2016 (in thousand U.S. dollars)
- Average cost of a 30-second commercial during the Golden Globes from 2010 to 2017 (in thousand U.S. dollars)
- Planned changes to marketing budgets in the United States in 2017, by channel
- Largest national TV advertisers in the United States from July 23 to July 29, 2018, by spending on new creatives (in million U.S. dollars)
- Change in advertising spending in Italy from 2012 to 2016
Premium Statistics
- Distribution of global TV industry revenue in 2015, by source and region
- Global television advertising revenue from 2016 to 2020 (in billion U.S. dollars)
- TV advertising spending worldwide from 2010 to 2020, by type (in billion U.S. dollars)
- Compound annual growth rate of the fastest growing TV advertising markets worldwide between 2013 and 2017
- Compound annual growth rate of global TV advertising spending between 2013 and 2018, by platform
- Compound annual growth rate of TV advertising spending worldwide between 2014 and 2020, by region
- TV advertising revenue in the United States in 2016 and 2021 (in billion U.S. dollars)
- National TV advertising spending in the United States from 2010 to 2021 (in billion U.S. dollars)
- Local TV advertising spending in the United States from 2010 to 2021 (in billion U.S. dollars)
- Cable television advertising revenue in the United States from 2010 to 2019 (in billion U.S. dollars)
- Change in TV advertising spending in the United States from 2016 to 2018
- Share of online TV in TV advertising revenue in the United States from 2012 to 2018
- Short-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2010 to 4th quarter 2017 (in million U.S. dollars)
- Long-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2011 to 4th quarter 2017 (in million U.S. dollars)
- Return on advertising spending (ROAS) per dollar invested in the United States as of 4th quarter 2015, by medium (in U.S. dollars)
- Average cost of a 30-second TV commercial during major sporting events in the United States in 2014 (in million U.S. dollars)
- Average price for screening a 30-second commercial during the Academy Awards from 2002 to 2017 (in million U.S. dollars)
- Average cost of a 30-second TV commercial during the Grammy Awards from 2010 to 2017 (in 1,000 U.S. dollars)
- Average cost of a 30-second TV commercial during NBA finals from 2013 to 2015 (in 1,000 U.S. dollars)
- Average cost of a 30-second TV commercial during the NCAA championship game from 2003 to 2015 (in 1,000 U.S. dollars)
- Average cost of a 30-second TV commercial during the Super Bowl from 2003 to 2017 (in million U.S. dollars)
- Leading advertisers on broadcast network TV in the United States in 2017, by ad spend (in million U.S. dollars)
- Leading advertisers on cable TV networks in the United States in 2017, by ad spend (in million U.S. dollars)
- Leading advertisers at the Academy Awards in 2016 (in million U.S. dollars)
- Largest TV advertisers in sports in the United States in 2014-15 (in million U.S. dollars)
- Advertising spending of largest Super Bowl advertisers in 2017 (in million U.S. dollars)
- Advertising spending of leading TV advertisers during the NCAA championship in 2017 (in million U.S. dollars)
- Largest NBA advertisers on national TV in 2015-16 regular season (in million U.S. dollars)
- Largest TV advertisers during the Rio 2016 Summer Olympic Games Opening Ceremony in the United States (in million U.S. dollars)
- Leading TV advertisers in the United States from July 31 to August 7, 2018, by weekly advertising spending (in million U.S. dollars)
- TV advertising spending of Google in the United States in 2015 and 2016 (in million U.S. dollars)
- TV advertising spending of Microsoft in the United States in 2015 and 2016 (in million U.S. dollars)
- Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars)
- Long-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars)
- Automotive TV advertising spending in the United States in 2014, 2015 and 1st half 2016 (in billion U.S. dollars)
- Leading TV advertising categories during the NCAA championship in 2017 (in million U.S. dollars)
- Largest national TV ad categories in the United States in January 2017, by spending (in million U.S. dollars)
- Leading pharmaceutical related products advertised on TV in the United States in 1st quarter 2018, by number of ad occurrences
- Leading beverages advertised on TV in the United States in 1st quarter 2018, by number of ad occurrences
- Leading food related brands advertised on TV in the United States in 1st quarter 2018, by number of ad occurrences
- Leading products and services advertised on TV in the United States in 1st quarter 2018, by number of ad occurrences
- Leading networks advertised on TV in the United States in 1st quarter 2018, by number of ad occurrences
- Programmatic television advertising spending in the United States from 2015 to 2019 (in billion U.S. dollars)
- Share of programmatic in TV advertising spending in the United States from 2015 to 2019
- Are you shifting budget from any of these channels to focus on programmatic video?
- Types of TV inventory marketers in the United States were interested in buying programmatically as of March 2016
- Most important benefits of programmatic TV according to marketers in the United States in 2016
- Which of the following companies do you consider 'serious players' in programmatic television?
- Addressable TV advertising spending in the United States from 2015 to 2019 (in billion U.S. dollars)
- Share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018
- Leading benefits of addressable TV advertising according to marketers in the United States as of March 2017
- Popularity of marketing channels among companies in the United States as of April 2016
- Use of selected marketing tools among small businesses in the United States as of November 2016
- Marketing implementation of television advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Estimated B2B marketing and advertising spending in the United States in 2016, by channel (in billion U.S. dollars)
- View of selected media channels profitability according to marketing professionals in the United States as of August 2016
- Which delivery methods do you use for acquisition?
- Number of short-form direct response TV (DRTV) advertising campaigns in the United States from 2nd quarter 2011 to 4th quarter 2017
- Share of consumers who found TV advertising to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by TV advertising in the United States as of May 2017
- Trust in TV advertising in the United States as of March 2017, by network category
- Most useful local advertising channels in the United States as of June 2016
- Most disliked types of ads in the United States as of October 2016
- Leading actions taken in relation to advertising when using a DVR in the United States as of August 2016
- Advertising influence on purchase decision among consumers in the United States as of June 2016, by medium
- Attitudes towards primetime advertising in the United States from 2004 to 2015
- TV advertising spending in the United States from 2010 to 2021 (in billion U.S. dollars)
- TV advertising spending worldwide from 2000 to 2020, by region (in million U.S. dollars)
- Brands and products with the highest TV ad spend in the United Kingdom (UK) in 2013 (in million GBP)
- Annual value of television advertising expenditure in Belgium from 2015 to 2017 (in 1,000 euros)
- Television genres with the highest advertising investments in China in 2012 (in billion yuan)
- Television advertising expenditure share in Morocco from 2008 to 2015
- TV advertising spending in the United States from 2011 to 2020 (in billion U.S. dollars)
- Companies with the highest increase or decrease in their TV advertising expenditure in Germany from January to August 2014 (in million euros)
- Average cost of a 30-second commercial during primetime in the United States from 2009 to 2013 (in thousand U.S. dollars)
- Television advertising spending in the United Kingdom (UK) from 2007 to 2015 (in million GBP)
- Average cost of a 30-second TV commercial during the NFL regular season in December 2015 and December 2016 (in U.S. dollars)
- Televsion advertising expenditure share in South Korea from 2008 to 2015
- Measured advertising spending of leading broadcast spot TV advertisers in the United States in 2013 (in million U.S. dollars)
- Television advertising expenditure share in Taiwan from 2008 to 2015
- Magazine advertising expenditure in Germany from 2002 to 2016 (in million U.S. dollars)
- Direct-to-consumer spending of the pharmaceutical industry in the United States from 2012 to 2017 (in billion U.S. dollars)
- Leading Bravo shows in the United States between October 2015 and March 2016, by marketer spending share
- Advertising expenditure for sparkling wine in Germany from 2000 to 2017 (in million euros)
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