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Programmatic ad fraud rates worldwide in 1st quarter 2017, by industry
Global programmatic ad fraud rates in Q1 2017, by vertical
The graph presents information on the programmatic ad fraud rates worldwide in the first quarter of 2017, broken down by industry. During the studied period, 27 percent of ad impressions served programmatically in the government vertical were fraudulent.
Programmatic ad fraud rates worldwide in 1st quarter 2017, by industry
Share of ad impressions
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Source

Release date

May 2017

Region

Worldwide

Survey time period

Q1 2017

Global programmatic ad fraud rates in Q1 2017, by vertical
The graph presents information on the programmatic ad fraud rates worldwide in the first quarter of 2017, broken down by industry. During the studied period, 27 percent of ad impressions served programmatically in the government vertical were fraudulent.
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Statistics on "Programmatic advertising"
  • Overview
  • Mobile programmatic
  • Video programmatic
  • Programmatic & addressable TV
  • Programmatic ad fraud
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  • Header bidding
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