Popular characters as Christmas toy gifts for young children in Japan 2021

Published by C. Diep, Oct 19, 2022
The most popular character toys gifted to young children aged three to eight years for Christmas in Japan were based on the Sumikko Gurashi series according to a survey conducted in October 2021. Sumikko Gurashi is a group of anthropomorphic characters created and marketed by the Japanese stationary company San-X. Characters produced by Disney and others based on Japanese series were in a close race, with over ten percent each.

Leading toy character series as Christmas gifts for young children in Japan as of October 2021

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Release date

November 2021

Region

Japan

Survey time period

October 30 to 31, 2021

Number of respondents

1,200 respondents

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

Respondents were parents of children aged 3 to 8 years old who were planning to give their children Christmas presents.

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