Leading channels used by internet users for discovering new brands in India Q3 2023

Published by
Tanushree Basuroy,
Apr 9, 2024
As of the third quarter of 2023, 35.2 percent of internet users in India discovered new brands or products via advertisements on television. In comparison, 30.5 percent of internet users that were surveyed used search engines for discovering new brands in the same quarter of the year.

Leading channels for discovering new brands among internet users in India as of 3rd quarter 2023

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Release date

February 2024

Region

India

Survey time period

Q3 2023

Age group

16-64 years

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