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Strongest global brand performers 2023

Leading brands worldwide in 2023, by Brand Strength Index

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Source

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Release date

January 2023

Region

Worldwide

Survey time period

2023

Special properties

brands awarded AAA+ rating based on BSI

Supplementary notes

The source provides the following explanation about the methodology: "In order to determine the strength of a brand we have developed the Brand Strength Index (BSI). We analyse marketing investment, brand equity (the goodwill accumulated with customers, staff and other stakeholders) and finally the impact of those on business performance. Following this analysis, each brand is assigned a BSI score out of 100, which is fed into the brand value calculation. Based on the score, each brand in the league table is assigned a rating between AAA+ and D in a format similar to a credit rating. AAA+ brands are exceptionally strong and well managed while a failing brand would be assigned a D grade."

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Statistics on " Walt Disney Company "

Statistics on Walt Disney Company

Company overview

8

Market position

6

Media networks

6

Parks & resorts

4

Studio entertainment

6

Further related statistics

20
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