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Leading brands worldwide in 2018, by Brand Strength Index

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Strongest global brand performers 2018 The statistic shows worldwide leading brands in 2018, measured by the Brand Strength Index (BSI). According to the source's analysis, Disney was the strongest, most powerful brand in the measured period, with a BSI score of 92.3 on a 100 point scale.
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Brand Strength Index Score*
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Description Source More information
The statistic shows worldwide leading brands in 2018, measured by the Brand Strength Index (BSI). According to the source's analysis, Disney was the strongest, most powerful brand in the measured period, with a BSI score of 92.3 on a 100 point scale.
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Release date
January 2018
Region
Worldwide
Survey time period
2018
Special properties
brands awarded AAA+ rating based on BSI
Supplementary notes
The source provides the following explanation about the methodology: "In order to determine the strength of a brand we have developed the Brand Strength Index (BSI). We analyse marketing investment, brand equity (the goodwill accumulated with customers, staff and other stakeholders) and finally the impact of those on business performance. Following this analysis, each brand is assigned a BSI score out of 100, which is fed into the brand value calculation. Based on the score, each brand in the league table is assigned a rating between AAA+ and D in a format similar to a credit rating. AAA+ brands are exceptionally strong and well managed while a failing brand would be assigned a D grade."

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