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Strongest global brand performers 2019
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Strongest global brand performers 2019
Leading brands worldwide in 2019, by Brand Strength Index
by A. Guttmann,
last edited
Aug 9, 2019
Based on the evaluation of factors such as marketing investment, brand performance among customers, staff and stakeholders and its impact on business operations, Ferrari was announced the strongest global brand in 2018. The Italian car maker’s score was followed by the Russian financial and banking services provider, Sberbank, along with one of the ‘big four’ of auditing and consulting services – Deloitte. The Chinese chat app WeChat and McDonald’s closed the list of top five strongest brands.
Brand value comparison
Apart from brand strength, the other common metric of a company’s performance is brand value. There are two popular research firms on the market who measure brand value. Interestingly, both agree which two brands are the most valuable on a global scale – Apple and Google, just not about which one is the first in the ranking. Given the differing methodologies, it comes as no surprise that the values are also dissimilar, but it remains evident that both Google and Apple lead the pack. The sources are however also in agreement on the placement of Amazon and Microsoft in their rankings (at 3rd and 4th spots respectively), with Amazon showing the highest growth of value compared to the other three brands.
Leading brands worldwide in 2019, by Brand Strength Index
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by A. Guttmann,
last edited
Aug 9, 2019
Based on the evaluation of factors such as marketing investment, brand performance among customers, staff and stakeholders and its impact on business operations, Ferrari was announced the strongest global brand in 2018. The Italian car maker’s score was followed by the Russian financial and banking services provider, Sberbank, along with one of the ‘big four’ of auditing and consulting services – Deloitte. The Chinese chat app WeChat and McDonald’s closed the list of top five strongest brands.
Brand value comparison
Apart from brand strength, the other common metric of a company’s performance is brand value. There are two popular research firms on the market who measure brand value. Interestingly, both agree which two brands are the most valuable on a global scale – Apple and Google, just not about which one is the first in the ranking. Given the differing methodologies, it comes as no surprise that the values are also dissimilar, but it remains evident that both Google and Apple lead the pack. The sources are however also in agreement on the placement of Amazon and Microsoft in their rankings (at 3rd and 4th spots respectively), with Amazon showing the highest growth of value compared to the other three brands.
- Show sources information
- Show publisher information
- Release date
- January 2019
- Region
- Worldwide
- Survey time period
- 2019
- Special properties
- brands awarded AAA+ rating based on BSI
- Supplementary notes
- *The source provides the following explanation about the methodology: "In order to determine the strength of a brand we have developed the Brand Strength Index (BSI). We analyse marketing investment, brand equity (the goodwill accumulated with customers, staff and other stakeholders) and finally the impact of those on business performance. Following this analysis, each brand is assigned a BSI score out of 100, which is fed into the brand value calculation. Based on the score, each brand in the league table is assigned a rating between AAA+ and D in a format similar to a credit rating. AAA+ brands are exceptionally strong and well managed while a failing brand would be assigned a D grade."
Source
- Show sources information
- Show publisher information
- Release date
- January 2019
More information
- Region
- Worldwide
- Survey time period
- 2019
- Special properties
- brands awarded AAA+ rating based on BSI
- Supplementary notes
- *The source provides the following explanation about the methodology: "In order to determine the strength of a brand we have developed the Brand Strength Index (BSI). We analyse marketing investment, brand equity (the goodwill accumulated with customers, staff and other stakeholders) and finally the impact of those on business performance. Following this analysis, each brand is assigned a BSI score out of 100, which is fed into the brand value calculation. Based on the score, each brand in the league table is assigned a rating between AAA+ and D in a format similar to a credit rating. AAA+ brands are exceptionally strong and well managed while a failing brand would be assigned a D grade."
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Walt Disney Company
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Everything On "Walt Disney Company" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
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Statistics on "Walt Disney Company"
- Company overview
The most important statistics
- Global revenue of the Walt Disney Company in the fiscal years 2006 to 2018 (in billion U.S. dollars)Global revenue of the Walt Disney Company 2006-2018
- Net income of the Walt Disney Company in the fiscal years 2006 to 2018 (in billion U.S. dollars)Net income of the Walt Disney Company 2006-2018
- Walt Disney Company's revenue from 1st quarter 2010 to 3rd quarter 2019 (in billion U.S. dollars)Walt Disney Company: quarterly revenue 2010-2019
- Walt Disney Company's net income from 1st quarter 2010 to 3rd quarter 2019 (in million U.S. dollars)Walt Disney Company: quarterly net income 2010-2019
- Revenue of the Walt Disney Company in different geographic regions from 2010 to 2018 (in million U.S. dollars)Revenue of the Walt Disney Company 2010-2018, by region
- Revenue of the Walt Disney Company in the fiscal year 2018, by operating segment (in billion U.S. dollars)Revenue of the Walt Disney Company in 2018, by operating segment
- Operating income of the Walt Disney Company from 2010 to 2018, by region (in million U.S. dollars)Operating income of the Walt Disney Company 2010-2018, by region
- Total assets of the Walt Disney Company in the fiscal years 2006 to 2018 (in billion U.S. dollars)Total assets of the Walt Disney Company 2006-2018
- Market position
The most important statistics
- The 100 largest companies in the world by market value in 2019 (in billion U.S. dollars)Top companies in the world by market value 2019
- Leading brands worldwide in 2019, by Brand Strength IndexStrongest global brand performers 2019
- Leading brands among children in the United States in 2017 (index score)Leading kids brands in the U.S. 2017
- Ranking of the highest-paid CEOs in the United States as of 2018 (in million U.S. dollars)Highest-paid CEOs in the U.S. 2018
- Media networks
The most important statistics
- Revenue of Walt Disney's media network business in the fiscal years 2008 to 2018 (in billion U.S. dollars)Revenue of Walt Disney's media network business 2008-2018
- Revenue of Walt Disney's media network business from the fiscal years 2016 to 2018, by channel (in billion U.S. dollars)Revenue of Walt Disney's media network business by channel 2018
- Revenue of Walt Disney's media network business from the fiscal years 2016 to 2018, by segment (in billion U.S. dollars)Revenue of Walt Disney's media network business by segment 2018
- Estimated number of subscribers to selected Disney-owned TV channels worldwide as of September 2018 (in millions)Number of subscribers to Disney-owned TV channels 2018
- Leading Disney Channel series in the United States in 2018, by number of viewers per episode (in thousands)Number of Disney Channel viewers by series U.S. 2018
- Leading ad supported broadcast and cable networks in the United States in 2018, by average number of viewersMost watched TV networks in the U.S. 2018
- Leading ad supported broadcast and cable networks among adults aged 18 to 49 in the United States in 2018, by average number of viewersMost watched TV networks among adults aged 18-49 in the U.S. 2018
- Number of viewers of the Disney Channel in the United States from 2010/11 to 2017/18 (in millions)Number of Disney Channel viewers 2018
- Parks & resorts
The most important statistics
- Revenue of The Walt Disney Company's parks and resorts segment worldwide from 2008 to 2018 (in billion U.S. dollars)*Revenue of Walt Disney's parks and resorts segment worldwide 2008-2018
- Amusement park chains worldwide by total attendance in 2018 (in millions)*Biggest amusement park chains worldwide by total attendance 2018
- Attendance at amusement and theme parks worldwide by facility in 2018 (in millions)*Most visited amusement and theme parks worldwide 2018
- Waterparks worldwide by total attendance in 2018 (in millions)Total attendance at waterparks worldwide 2018
- Waterparks in the United States by total attendance in 2018 (in millions)*Total attendance at waterparks in the U.S. 2018
- Best-rated midsize-ship cruise lines by travelers in the United States as of October 2018Best-rated midsize-ship cruise lines by travelers in the U.S. as of October 2018
- Best-rated large-ship cruise lines by travelers in the United States as of October 2018Best-rated large-ship cruise lines by travelers in the U.S. as of October 2018
- Studio entertainment
The most important statistics
- Revenue of Walt Disney's studio entertainment business in the fiscal year 2008 to 2018 (in billion U.S. dollars)Revenue of Walt Disneys studio entertainment business 2008-2018
- North American box office market share of Disney / Buena Vista from 2000 to 2018Box office market share of Disney / Buena Vista in North America in 2018
- North American box office revenue of Disney / Buena Vista from 2000 to 2018 (in million U.S. dollars)Box office revenue of Disney / Buena Vista in North America 2000-2018
- Box office revenue of Disney movies in North America in 2018 (in million U.S. dollars) Domestic box office revenue of Disney movies 2018
- Number of nominations per motion picture distributor for the 2019 Golden Globe AwardsNumber of nominations per motion picture distributor for the 2019 Golden Globe Awards
- Most expensive film productions worldwide as of August 2019 (in million U.S. dollars)Most expensive film productions globally 2019
- Most watched movie trailers within 24 hours of release as of March 2019 (in millions)Most viewed movie trailers in their first 24 hours as of March 2019
- Production costs and global box office revenue of Star Wars movies from 1977 to 2018 (in million U.S. dollars)Star Wars movies: production costs and global box office revenue 1977-2018
- Consumer products
The most important statistics
- Consumer product revenue of The Walt Disney Company in fiscal years 2009 to 2018, by segment (in billion U.S. dollars)Consumer product revenue of The Walt Disney Company 2009-2018, by segment
- Leading merchandise licensors worldwide in 2017, by retail sales (in billion U.S. dollars)Leading merchandise licensors worldwide 2017
- Leading digital publishers in the United States as of June 2019, based on audience size (in millions)Top digital publishers in the U.S. 2019, by audience
- Unit sales of the top five novelty chocolate candy brands in the United States in 2017 (in million units)Top five novelty chocolate brands in U.S. 2017, by unit sales
- Dollar sales of the top five novelty chocolate candy brands in the United States in 2017 (in million U.S. dollars)Top five novelty chocolate brands in U.S. 2017, by dollar sales
- Leading bath fragrance/bubble bath brands in the United States in 2018, based on sales (in million U.S. dollars)Top U.S. bubble bath brands based on sales 2018
- Sales growth of the leading bath fragrance/bubble bath brands in the United States in 2018Top U.S. bubble bath brands based on sales growth 2018
- Leading baby wipe brands in the United States in 2018, based on sales (in million U.S. dollars)Leading baby wipe brands in the U.S. 2018, based on sales
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- Top Sports Brands in Canada 2015
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Statistics on "Walt Disney Company"
- Global revenue of the Walt Disney Company in the fiscal years 2006 to 2018 (in billion U.S. dollars)
- Net income of the Walt Disney Company in the fiscal years 2006 to 2018 (in billion U.S. dollars)
- Walt Disney Company's revenue from 1st quarter 2010 to 3rd quarter 2019 (in billion U.S. dollars)
- Walt Disney Company's net income from 1st quarter 2010 to 3rd quarter 2019 (in million U.S. dollars)
- Revenue of the Walt Disney Company in different geographic regions from 2010 to 2018 (in million U.S. dollars)
- Revenue of the Walt Disney Company in the fiscal year 2018, by operating segment (in billion U.S. dollars)
- Operating income of the Walt Disney Company from 2010 to 2018, by region (in million U.S. dollars)
- Total assets of the Walt Disney Company in the fiscal years 2006 to 2018 (in billion U.S. dollars)
- Walt Disney Company's advertising spending in the United States from 2009 to 2018 (in billion U.S. dollars)
- Lobbying expenses of Walt Disney Company in the United States from 1998 to 2018 (in million U.S. dollars)
- The 100 largest companies in the world by market value in 2019 (in billion U.S. dollars)
- Leading brands worldwide in 2019, by Brand Strength Index
- Leading brands among children in the United States in 2017 (index score)
- Ranking of the highest-paid CEOs in the United States as of 2018 (in million U.S. dollars)
- Revenue of Walt Disney's media network business in the fiscal years 2008 to 2018 (in billion U.S. dollars)
- Revenue of Walt Disney's media network business from the fiscal years 2016 to 2018, by channel (in billion U.S. dollars)
- Revenue of Walt Disney's media network business from the fiscal years 2016 to 2018, by segment (in billion U.S. dollars)
- Estimated number of subscribers to selected Disney-owned TV channels worldwide as of September 2018 (in millions)
- Leading Disney Channel series in the United States in 2018, by number of viewers per episode (in thousands)
- Leading ad supported broadcast and cable networks in the United States in 2018, by average number of viewers
- Leading ad supported broadcast and cable networks among adults aged 18 to 49 in the United States in 2018, by average number of viewers
- Number of viewers of the Disney Channel in the United States from 2010/11 to 2017/18 (in millions)
- Share of content hours on Netflix in the United States as of October 2018, by production company
- Likelihood of subscribing to Disney's new online video streaming service (Disney+) among adults in the United States as of February 2019, by age group
- Revenue of The Walt Disney Company's parks and resorts segment worldwide from 2008 to 2018 (in billion U.S. dollars)*
- Amusement park chains worldwide by total attendance in 2018 (in millions)*
- Attendance at amusement and theme parks worldwide by facility in 2018 (in millions)*
- Waterparks worldwide by total attendance in 2018 (in millions)
- Waterparks in the United States by total attendance in 2018 (in millions)*
- Best-rated midsize-ship cruise lines by travelers in the United States as of October 2018
- Best-rated large-ship cruise lines by travelers in the United States as of October 2018
- Revenue of Walt Disney's studio entertainment business in the fiscal year 2008 to 2018 (in billion U.S. dollars)
- North American box office market share of Disney / Buena Vista from 2000 to 2018
- North American box office revenue of Disney / Buena Vista from 2000 to 2018 (in million U.S. dollars)
- Box office revenue of Disney movies in North America in 2018 (in million U.S. dollars)
- Number of nominations per motion picture distributor for the 2019 Golden Globe Awards
- Most expensive film productions worldwide as of August 2019 (in million U.S. dollars)
- Most watched movie trailers within 24 hours of release as of March 2019 (in millions)
- Production costs and global box office revenue of Star Wars movies from 1977 to 2018 (in million U.S. dollars)
- Consumer product revenue of The Walt Disney Company in fiscal years 2009 to 2018, by segment (in billion U.S. dollars)
- Leading merchandise licensors worldwide in 2017, by retail sales (in billion U.S. dollars)
- Leading digital publishers in the United States as of June 2019, based on audience size (in millions)
- Unit sales of the top five novelty chocolate candy brands in the United States in 2017 (in million units)
- Dollar sales of the top five novelty chocolate candy brands in the United States in 2017 (in million U.S. dollars)
- Leading bath fragrance/bubble bath brands in the United States in 2018, based on sales (in million U.S. dollars)
- Sales growth of the leading bath fragrance/bubble bath brands in the United States in 2018
- Leading baby wipe brands in the United States in 2018, based on sales (in million U.S. dollars)
- Sales growth of leading baby wipe brands in the United States in 2018
- Dollar sales share of leading baby wipe brands in the United States in 2018
- Sales of the leading condensed wet soup brands in the United States in 2017 (in million U.S. dollars)
- Leading luxury automotive brands in Mexico in the first quarter 2018, by brand strength score
- Leading non-luxury automotive brands in Mexico in the second quarter 2018, by brand strength score
- The most powerful non-luxury automotive brands in Mexico in 2nd quarter 2018, by brand strength score
- Leading non-luxury automotive brands in Mexico in the 1st quarter 2018, by brand strength score
- Leading non-luxury automotive brands in Mexico in the 1st quarter 2018, by brand strength score
- Leading nation brands worldwide based on the Brand Strength Index in 2018
- Leading countries in the investment segment** worldwide in 2014, by Brand Strength Index
- Leading brands worldwide in 2015, by brand value and region (in billion U.S. dollars)
- Most chosen brands in the United Kingdom (UK) in 2016, by Consumer Reach Points*
- Most chosen brands in the United Kingdom (UK) in 2016, by frequency rate*
- Retail companies with the best retail brand promotion in China in 2013
- Brand value of the most valuable Australian brands in 2018 (in million U.S. dollars)
- Brand equity ranking of full service hotels in the U.S. 2012 (EquiTrend score)*
- Brand equity ranking of sports leagues in the U.S. 2012 (EquiTrend score)
- Leading brands in the United States in 2018, by Buzz Score
- Annual brand power growth rate of the leading 50 Chinese global brand builders according to BrandZ as of 2019, by selected market*
- Sales volume of national and foreign champagne in Italy in 2015 (in 1,000 bottles)
- Annual brand power growth rate of the leading 50 Chinese global brand builders according to BrandZ as of 2019, by sector*
- Ranking of global utilities' brands by simplicity as viewed by respondents in the United Kingdom (UK) in 2015
- Ranking of global automotive brands by simplicity as viewed by respondents in the United Kingdom (UK) in 2015
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