The statistic shows worldwide leading brands in 2018, measured by the Brand Strength Index (BSI). According to the source's analysis, Disney was the strongest, most powerful brand in the measured period, with a BSI score of 92.3 on a 100 point scale.
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Strongest global brand performers 2018
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Leading brands worldwide in 2018, by Brand Strength Index
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The statistic shows worldwide leading brands in 2018, measured by the Brand Strength Index (BSI). According to the source's analysis, Disney was the strongest, most powerful brand in the measured period, with a BSI score of 92.3 on a 100 point scale.
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Description
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The statistic shows worldwide leading brands in 2018, measured by the Brand Strength Index (BSI). According to the source's analysis, Disney was the strongest, most powerful brand in the measured period, with a BSI score of 92.3 on a 100 point scale.
Show more- Show sources information
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- Release date
- January 2018
- Region
- Worldwide
- Survey time period
- 2018
- Special properties
- brands awarded AAA+ rating based on BSI
- Supplementary notes
- The source provides the following explanation about the methodology: "In order to determine the strength of a brand we have developed the Brand Strength Index (BSI). We analyse marketing investment, brand equity (the goodwill accumulated with customers, staff and other stakeholders) and finally the impact of those on business performance. Following this analysis, each brand is assigned a BSI score out of 100, which is fed into the brand value calculation. Based on the score, each brand in the league table is assigned a rating between AAA+ and D in a format similar to a credit rating. AAA+ brands are exceptionally strong and well managed while a failing brand would be assigned a D grade."
More information
- Region
- Worldwide
- Survey time period
- 2018
- Special properties
- brands awarded AAA+ rating based on BSI
- Supplementary notes
- The source provides the following explanation about the methodology: "In order to determine the strength of a brand we have developed the Brand Strength Index (BSI). We analyse marketing investment, brand equity (the goodwill accumulated with customers, staff and other stakeholders) and finally the impact of those on business performance. Following this analysis, each brand is assigned a BSI score out of 100, which is fed into the brand value calculation. Based on the score, each brand in the league table is assigned a rating between AAA+ and D in a format similar to a credit rating. AAA+ brands are exceptionally strong and well managed while a failing brand would be assigned a D grade."
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Total assets of the Walt Disney Company 2006-2017
Revenue of the Walt Disney Company in 2017, by operating segment
+
+Most watched TV networks in the U.S. 2017
+
+Net income of the Walt Disney Company 2006-2017
+
+Revenue of Walt Disney's parks and resorts segment worldwide 2008-2017
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Statistics on "Walt Disney Company"
- Company overview
The most important statistics
- Global revenue of the Walt Disney Company in the fiscal years 2006 to 2017 (in billion U.S. dollars)Global revenue of the Walt Disney Company 2006-2017
- Walt Disney Company's revenue from 1st quarter 2010 to 2nd quarter 2018* (in billion U.S. dollars)Walt Disney Company: quarterly revenue 2010-2018
- Revenue of the Walt Disney Company in different geographic regions from 2010 to 2017 (in million U.S. dollars)Revenue of the Walt Disney Company 2010-2017, by region
- Revenue of the Walt Disney Company in the fiscal year 2017, by operating segment (in billion U.S. dollars)Revenue of the Walt Disney Company in 2017, by operating segment
- Net income of the Walt Disney Company in the fiscal years 2006 to 2017 (in billion U.S. dollars)Net income of the Walt Disney Company 2006-2017
- Operating income of the Walt Disney Company from 2010 to 2017, by region (in million U.S. dollars)Operating income of the Walt Disney Company 2010-2017, by region
- Total assets of the Walt Disney Company in the fiscal years 2006 to 2017 (in billion U.S. dollars)Total assets of the Walt Disney Company 2006-2017
- Walt Disney Company's advertising spending in the United States from 2009 to 2016 (in billion U.S. dollars) Disney: ad spend in the U.S. 2009-2016
- Market position
The most important statistics
- The 100 largest companies in the world by market value in 2018 (in billion U.S. dollars)Top companies in the world by market value 2018
- Leading brands worldwide in 2018, by Brand Strength IndexStrongest global brand performers 2018
- Leading brands among children in the United States in 2017 (index score)Leading kids brands in the U.S. 2017
- Ranking of the highest-paid CEOs in the United States as of 2017 (in million U.S. dollars)Highest-paid CEOs in the U.S. 2017
- Media networks
The most important statistics
- Revenue of Walt Disney's media network business in the fiscal years 2008 to 2017 (in billion U.S. dollars)Revenue of Walt Disney's media network business 2008-2017
- Revenue of Walt Disney's media network business in the fiscal years 2016 and 2017, by channel (in billion U.S. dollars)Revenue of Walt Disney's media network business by channel 2017
- Revenue of Walt Disney's media network business in the fiscal years 2016 and 2017, by segment (in billion U.S. dollars)Revenue of Walt Disney's media network business by segment 2017
- Estimated number of subscribers to selected Disney-owned TV channels worldwide as of September 2017 (in millions)Number of subscribers to Disney-owned TV channels 2017
- Leading ad supported broadcast and cable networks in the United States in 2017, by average number of viewersMost watched TV networks in the U.S. 2017
- Parks & resorts
The most important statistics
- Revenue of The Walt Disney Company's parks and resorts segment worldwide from 2008 to 2017 (in billion U.S. dollars)*Revenue of Walt Disney's parks and resorts segment worldwide 2008-2017
- Leading amusement and theme park companies worldwide in 2015, by revenue (in billion U.S. dollars)Leading amusement and theme park companies worldwide in 2015, by revenue
- Amusement park chains worldwide by total attendance in 2017 (in millions)*Biggest amusement park chains worldwide by total attendance 2017
- Attendance at amusement and theme parks worldwide by facility in 2017 (in millions)*Most visited amusement and theme parks worldwide 2017
- Waterparks worldwide by total attendance in 2017 (in millions)Total attendance at waterparks worldwide 2017
- Waterparks in the United States by total attendance in 2017 (in millions)*Total attendance at waterparks in the U.S. 2017
- Best-rated midsize-ship cruise lines by travelers in the United States as of October 2017Best-rated midsize-ship cruise lines by travelers in the U.S. as of October 2017
- Best-rated large-ship cruise lines by travelers in the United States as of October 2017Best-rated large-ship cruise lines by travelers in the U.S. as of October 2017
- Studio entertainment
The most important statistics
- Revenue of Walt Disney's studio entertainment business in the fiscal year 2008 to 2017 (in billion U.S. dollars)Revenue of Walt Disneys studio entertainment business 2008-2017
- North American box office market share of Disney / Buena Vista from 2000 to 2017Box office market share of Disney / Buena Vista in North America in 2017
- Box office revenue of Disney / Buena Vista in North America from 2000 to 2017 (in million U.S. dollars)Box office revenue of Disney / Buena Vista in North America 2000-2017
- Box office revenue of Disney movies in North America in 2017 (in million U.S. dollars) Domestic box office revenue of Disney movies 2017
- Number of nominations per motion picture distributor for the 2018 Golden Globe AwardsNumber of nominations per motion picture distributor for the 2018 Golden Globe Awards
- Most expensive film productions worldwide as of April 2018 (in million U.S. dollars)Most expensive film productions global 2018
- Most watched movie trailers within 24 hours of release as of March 2018 (in millions)Most viewed movie trailers in their first 24 hours as of March 2018
- Production costs and global box office revenue of Star Wars movies from 1977 to 2018 (in million U.S. dollars)Star Wars movies: production costs and global box office revenue 1977-2018
- Consumer products
The most important statistics
- Consumer product revenue of The Walt Disney Company in fiscal years 2009 to 2017, by segment (in billion U.S. dollars)Consumer product revenue of The Walt Disney Company 2009-2017, by segment
- Leading merchandise licensors worldwide in 2017, by retail sales (in billion U.S. dollars)Leading merchandise licensors worldwide 2017
- Leading bath fragrance/bubble bath brands in the United States in 2017, based on sales (in million U.S. dollars)Top U.S. bubble bath brands based on sales 2017
- Sales share of the leading bath fragrance/bubble bath brands in the United States in 2016Top U.S. bubble bath brands based on sales share 2016
- Sales of the leading condensed wet soup brands in the United States in 2017 (in million U.S. dollars)Sales of the leading condensed wet soup brands in the U.S. 2017
- Leading digital publishers in the United States as of May 2018, based on audience size (in millions)Top digital publishers in the U.S. 2018, by audience
- Leading media publishers in the United States as of 2nd quarter 2016, by Facebook visits (in millions)Top media publishers in the U.S. 2016, by Facebook referral traffic
- Interactive
The most important statistics
- Leading mobile game titles worldwide in 2017, by revenue (in million U.S. dollars)Leading mobile games worldwide 2017, by revenue
- Sales revenue of selected toys-to-life brands worldwide in fall 2015 (in million U.S. dollars)Toys-to-life brands sales revenue worldwide 2015
- Fastest mobile games to reach 10 million downloads worldwide as of December 2016 (in days)Fastest mobile games to reach 10 million downloads worldwide 2016
- Leading mobile app publishers in the United States as of May 2018, based on audience size (in millions)Top mobile app publishers in the U.S. 2018, by audience
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Statistics on the topic
Free statistics
- Walt Disney Company's revenue from 1st quarter 2010 to 2nd quarter 2018* (in billion U.S. dollars)
- Revenue of the Walt Disney Company in different geographic regions from 2010 to 2017 (in million U.S. dollars)
- Revenue of the Walt Disney Company in the fiscal year 2017, by operating segment (in billion U.S. dollars)
- Operating income of the Walt Disney Company from 2010 to 2017, by region (in million U.S. dollars)
- Total assets of the Walt Disney Company in the fiscal years 2006 to 2017 (in billion U.S. dollars)
- Lobbying expenses of Walt Disney Company in the United States from 1998 to 2017 (in million U.S. dollars)
- The 100 largest companies in the world by market value in 2018 (in billion U.S. dollars)
- Ranking of the highest-paid CEOs in the United States as of 2017 (in million U.S. dollars)
- Attendance at amusement and theme parks worldwide by facility in 2017 (in millions)*
- Waterparks in the United States by total attendance in 2017 (in millions)*
- Best-rated midsize-ship cruise lines by travelers in the United States as of October 2017
- Best-rated large-ship cruise lines by travelers in the United States as of October 2017
- North American box office market share of Disney / Buena Vista from 2000 to 2017
- Box office revenue of Disney / Buena Vista in North America from 2000 to 2017 (in million U.S. dollars)
- Number of nominations per motion picture distributor for the 2018 Golden Globe Awards
- Most expensive film productions worldwide as of April 2018 (in million U.S. dollars)
- Most watched movie trailers within 24 hours of release as of March 2018 (in millions)
- Production costs and global box office revenue of Star Wars movies from 1977 to 2018 (in million U.S. dollars)
- Consumer product revenue of The Walt Disney Company in fiscal years 2009 to 2017, by segment (in billion U.S. dollars)
- Sales revenue of selected toys-to-life brands worldwide in fall 2015 (in million U.S. dollars)
- Fastest mobile games to reach 10 million downloads worldwide as of December 2016 (in days)
- Leading mobile app publishers in the United States as of May 2018, based on audience size (in millions)
- Most loved companies worldwide in 2013
- Leading nation brands worldwide based on the Brand Strength Index in 2017
- Leading brands worldwide in 2015, by brand value and region (in billion U.S. dollars)
- Leading countries in the investment segment** worldwide in 2014, by Brand Strength Index
- Brand equity ranking of amusement attractions in the U.S. 2012 (EquiTrend score)*
- Brand equity ranking of casual dining restaurants in the U.S. 2012 (EquiTrend score)*
- Brand equity ranking of luxury hotel brands in the U.S. 2012 (EquiTrend score)*
- Brand equity ranking of mid-market hotels in the U.S. 2012 (EquiTrend score)*
Premium Statistics
- Global revenue of the Walt Disney Company in the fiscal years 2006 to 2017 (in billion U.S. dollars)
- Net income of the Walt Disney Company in the fiscal years 2006 to 2017 (in billion U.S. dollars)
- Walt Disney Company's advertising spending in the United States from 2009 to 2016 (in billion U.S. dollars)
- Leading brands worldwide in 2018, by Brand Strength Index
- Leading brands among children in the United States in 2017 (index score)
- Revenue of Walt Disney's media network business in the fiscal years 2008 to 2017 (in billion U.S. dollars)
- Revenue of Walt Disney's media network business in the fiscal years 2016 and 2017, by channel (in billion U.S. dollars)
- Revenue of Walt Disney's media network business in the fiscal years 2016 and 2017, by segment (in billion U.S. dollars)
- Estimated number of subscribers to selected Disney-owned TV channels worldwide as of September 2017 (in millions)
- Leading ad supported broadcast and cable networks in the United States in 2017, by average number of viewers
- Revenue of The Walt Disney Company's parks and resorts segment worldwide from 2008 to 2017 (in billion U.S. dollars)*
- Leading amusement and theme park companies worldwide in 2015, by revenue (in billion U.S. dollars)
- Amusement park chains worldwide by total attendance in 2017 (in millions)*
- Waterparks worldwide by total attendance in 2017 (in millions)
- Revenue of Walt Disney's studio entertainment business in the fiscal year 2008 to 2017 (in billion U.S. dollars)
- Box office revenue of Disney movies in North America in 2017 (in million U.S. dollars)
- Leading merchandise licensors worldwide in 2017, by retail sales (in billion U.S. dollars)
- Leading bath fragrance/bubble bath brands in the United States in 2017, based on sales (in million U.S. dollars)
- Sales share of the leading bath fragrance/bubble bath brands in the United States in 2016
- Sales of the leading condensed wet soup brands in the United States in 2017 (in million U.S. dollars)
- Leading digital publishers in the United States as of May 2018, based on audience size (in millions)
- Leading media publishers in the United States as of 2nd quarter 2016, by Facebook visits (in millions)
- Leading mobile game titles worldwide in 2017, by revenue (in million U.S. dollars)
- Most chosen brands in the United Kingdom (UK) in 2016, by frequency rate*
- Most chosen brands in the United Kingdom (UK) in 2016, by Consumer Reach Points*
- Retail companies with the best retail brand promotion in China in 2013
- Brand value of the most valuable Australian brands in 2018 (in million U.S. dollars)
- Brand equity ranking of cruise lines in the U.S. 2012 (EquiTrend score)
- Leading brands among LGBT consumers in the United States in 2017, by Buzz Score
- Ranking of global internet search engines by simplicity as perceived by respondents in the United Kingdom (UK) in 2015
- Ranking of global brands by simplicity as perceived by respondents in the United Kingdom (UK) in 2015
- Ranking of global social media brands by simplicity as viewed by respondents in the United Kingdom (UK) in 2015
- National Brand Competitiveness Index of kimchi refrigerator brands in South Korea in 2017
- Ranking of media operators based on brand awareness and image score in the Netherlands in 2017
- Most popular fictional characters in Japans as of October 2017
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