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Leading brands worldwide in 2017, by Brand Strength Index

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Brand Strength Index Score*
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© Statista 2017

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Description Source More information
The statistic shows worldwide leading brands in 2017, measured by the Brand Strength Index (BSI). According to the source's analysis, LEGO was the strongest, most powerful brand in the measured period, with a BSI score of 92.7 on a 100 point scale.
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Release date
February 2017
Region
Worldwide
Survey time period
2017
Special properties
brands awarded AAA+ rating based on BSI
Supplementary notes
The source provides the following explanation about the methodology: "In order to determine the strength of a brand we have developed the Brand Strength Index (BSI). We analyse marketing investment, brand equity (the goodwill accumulated with customers, staff and other stakeholders) and finally the impact of those on business performance. Following this analysis, each brand is assigned a BSI score out of 100, which is fed into the brand value calculation. Based on the score, each brand in the league table is assigned a rating between AAA+ and D in a format similar to a credit rating. AAA+ brands are exceptionally strong and well managed while a failing brand would be assigned a D grade."

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