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Most valuable global brands in 2015, by region
Most valuable global brands in 2015, by region
Leading brands worldwide in 2015, by brand value and region (in billion U.S. dollars)
by Statista Research Department,
last edited
Feb 17, 2015
The statistic shows worldwide leading brands in 2015, by brand value and region. According to the source's analysis, Apple was the most valuable brand in North America in the measured period, valued at 128.3 billion U.S. dollars. The most valuable Middle Eastern brand was Emirates, with a 6.64 billion U.S. dollars value.
Leading brands worldwide in 2015, by brand value and region (in billion U.S. dollars)
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| Value in billion U.S. dollars | |
|---|---|
| Apple (North America) | 128.3 |
| Samsung (Asia Pacific) | 81.72 |
| BMW (Europe) | 33.08 |
| Bradesco (South America) | 12.39 |
| Emirates (Middle East) | 6.64 |
| MTN (Africa) | 4.67 |
| Value in billion U.S. dollars | |
|---|---|
| Apple (North America) | 128.3 |
| Samsung (Asia Pacific) | 81.72 |
| BMW (Europe) | 33.08 |
| Bradesco (South America) | 12.39 |
| Emirates (Middle East) | 6.64 |
| MTN (Africa) | 4.67 |
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by Statista Research Department,
last edited
Feb 17, 2015
The statistic shows worldwide leading brands in 2015, by brand value and region. According to the source's analysis, Apple was the most valuable brand in North America in the measured period, valued at 128.3 billion U.S. dollars. The most valuable Middle Eastern brand was Emirates, with a 6.64 billion U.S. dollars value.
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- As a Premium user you get access to the detailed source references and background information about this statistic.
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- Release date
- February 2015
- Region
- Worldwide
- Survey time period
- 2015
- Supplementary notes
-
*Brand Finance calculates the values of the brands in its league tables using the
‘Royalty Relief approach’. This approach involves estimating the likely future sales that are attributable to a brand and calculating a royalty rate that would be charged for the use of the brand, i.e. what the owner would have to pay for the use of the brand—assuming it were not already owned.
Figures have been rounded.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- February 2015
More information
- Region
- Worldwide
- Survey time period
- 2015
- Supplementary notes
-
*Brand Finance calculates the values of the brands in its league tables using the
‘Royalty Relief approach’. This approach involves estimating the likely future sales that are attributable to a brand and calculating a royalty rate that would be charged for the use of the brand, i.e. what the owner would have to pay for the use of the brand—assuming it were not already owned.
Figures have been rounded.
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