Preferred shopping channels for non-grocery items pre-COVID-19 Vietnam 2021

Published by
Minh-Ngoc Nguyen,
Nov 1, 2021
According to a survey on retail shopping behavior conducted by Rakuten Insight in June 2021, approximately 46 percent of Vietnamese respondents preferred to shop both online and offline before the COVID-19 pandemic. Meanwhile, 37 percent of them stated that they liked to shop in physical stores only.

Preferred shopping channels for non-grocery items pre-COVID-19 among consumers in Vietnam as of June 2021

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Release date

October 2021

Region

Vietnam

Survey time period

June 10 to 30, 2021

Number of respondents

3,238 respondents

Age group

16 years and older

Special properties

among 1,735 female and 1,503 male respondents

Supplementary notes

Original question: "What was your preferred type of retail channel for non-grocery items before the COVID-19 pandemic? (such as for fashion, cosmetics, hobbies, consumer electronics, etc)"

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Statistics on " E-commerce in Vietnam "

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Statistics on E-commerce in Vietnam

Overview

5

Key indicators

5

Leading e-commerce categories

7

Leading e-commerce sites

7

Payment methods

5

Consumer behavior

6

Further related statistics

21

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Topics

Retail sector in VietnamE-commerce in VietnamCosmetics market in VietnamApparel industry in VietnamCoronavirus (COVID-19) pandemic in Vietnam
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