As of January 2020, Robert Walters was the leading advertising software as a service (SaaS) company, with two billion U.S. dollars in annual recurring revenue. LoyaltyOne ranked second, with a revenue of 202 million dollars.
Leading business-to-business (B2B) advertising software as a service (SaaS) companies worldwide as of January 2020, by annual recurring revenue (in million U.S. dollars)
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Other statistics that may interest you Marketing technology implementation in the U.S.
Overview
7
- Premium Statistic Marketing technology industry size in the U.S. UK, and worldwide 2021
- Premium Statistic Number of martech solutions available worldwide 2011-2023
- Premium Statistic Growth of martech solutions numbers worldwide 2020, by function
- Premium Statistic Marketing budgets' share in North America & Europe 2017-2023, by segment
- Premium Statistic Salaries of digital marketing & MarTech executives in the U.S. 2022, by position
- Premium Statistic Quarterly number of M&A transactions in the MarTech industry worldwide 2020-2023
- Premium Statistic AdTech: number of M&A deals worldwide 2020-2022
Usage, strategies, and spending
8
- Premium Statistic Number of tools in B2B martech stack in the U.S, Canada, and the UK 2021
- Premium Statistic Leading marketing tools used by U.S. marketers 2021
- Premium Statistic Tech seen as important to martech stack in the U.S. 2021
- Premium Statistic Leading technologies planned to be deployed by marketers in the U.S. 2021
- Premium Statistic B2B planned spending changes on martech in the U.S. 2021
- Premium Statistic Investments in martech categories in the U.S. 2021
- Premium Statistic Leading obstacles in building a martech stack in the U.S. 2021
- Premium Statistic Marketing technology tools replaced by marketing professionals in North America 2021
Marketing automation
4
- Premium Statistic Marketing automation software market size worldwide 2022-2031
- Premium Statistic Marketing channels using automation worldwide 2023
- Premium Statistic Marketing automation solutions market share worldwide 2022
- Premium Statistic Marketing automation solutions market share in the U.S. 2023
Customer Data Platforms
5
- Premium Statistic Most popular marketing clouds in the U.S. 2020
- Premium Statistic Data unified with CDPs in the U.S. 2020
- Premium Statistic Ways in which CDPs are used by marketers in the U.S. 2020
- Premium Statistic Impact of CDPs on success metrics in the U.S. 2020
- Premium Statistic CDPs impact on efficiency in the U.S. 2020
Software as a Service
4
Customer perspective
3
Further Content: You might find this interesting as well
The Latka Agency. (October 27, 2021). Leading business-to-business (B2B) advertising software as a service (SaaS) companies worldwide as of January 2020, by annual recurring revenue (in million U.S. dollars) [Graph]. In Statista. Retrieved December 10, 2023, from https://www.statista.com/statistics/1272478/advertising-saas-companies/
The Latka Agency. "Leading business-to-business (B2B) advertising software as a service (SaaS) companies worldwide as of January 2020, by annual recurring revenue (in million U.S. dollars)." Chart. October 27, 2021. Statista. Accessed December 10, 2023. https://www.statista.com/statistics/1272478/advertising-saas-companies/
The Latka Agency. (2021). Leading business-to-business (B2B) advertising software as a service (SaaS) companies worldwide as of January 2020, by annual recurring revenue (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 10, 2023. https://www.statista.com/statistics/1272478/advertising-saas-companies/
The Latka Agency. "Leading Business-to-business (B2b) Advertising Software as a Service (Saas) Companies Worldwide as of January 2020, by Annual Recurring Revenue (in Million U.S. Dollars)." Statista, Statista Inc., 27 Oct 2021, https://www.statista.com/statistics/1272478/advertising-saas-companies/
The Latka Agency, Leading business-to-business (B2B) advertising software as a service (SaaS) companies worldwide as of January 2020, by annual recurring revenue (in million U.S. dollars) Statista, https://www.statista.com/statistics/1272478/advertising-saas-companies/ (last visited December 10, 2023)
Leading business-to-business (B2B) advertising software as a service (SaaS) companies worldwide as of January 2020, by annual recurring revenue (in million U.S. dollars) [Graph], The Latka Agency, October 27, 2021. [Online]. Available: https://www.statista.com/statistics/1272478/advertising-saas-companies/