Top drivers of D2C online shopping globally 2022

According to a 2022 study, the factor that would most motivate global consumers to buy online directly from brands would be a better price, cited by nearly half (49 percent) of respondents. Free delivery comes in second, mentioned by 47 percent, followed by free returns with just over a third (35 percent) of digital shoppers surveyed.

Leading factors that would motivate online shoppers worldwide to buy directly from brands in 2022

Characteristic	Share of respondents
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Release date

August 2022

More information

Region

Worldwide

Survey time period

March 25 to April 7, 2022

Number of respondents

31,040 respondents

Age group

16 years and older

Special properties

consumers who shop online at least once a month

Method of interview

Online survey

Supplementary notes

To the question: "What would encourage shoppers to buy directly from brands?"

The study was conducted in the following 18 countries:
- Europe: United Kingdom, Spain, France, Netherlands, Germany.
- APAC: China, Japan, Thailand, Indonesia, Australia, India.
- LATAM: Brazil, Argentina, Mexico, Colombia.
- USA.
- UAE.
- South Africa.

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