According to a 2023 study, the factor that would most motivate global consumers to buy online directly from brands would be a better price, cited by over half (53 percent) of respondents. Free delivery comes in second, mentioned by 49 percent of digital shoppers surveyed. Only 16 percent of respondents ranked personalized products as a main D2C purchase driver.
Leading factors that would motivate online shoppers worldwide to buy directly from brands in 2023
The study was conducted in the following 18 countries: the United Kingdom, United States, France, Spain, China, Japan, Australia, Brazil, Argentina, Mexico, Colombia, India, Poland, United Arab Emirates, Netherlands, Germany, South Africa, and Thailand.
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Wunderman Thompson Commerce. (June 27, 2023). Leading factors that would motivate online shoppers worldwide to buy directly from brands in 2023 [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/1274958/motivating-factors-for-purchasing-d2c-sites-worldwide/
Wunderman Thompson Commerce. "Leading factors that would motivate online shoppers worldwide to buy directly from brands in 2023." Chart. June 27, 2023. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/1274958/motivating-factors-for-purchasing-d2c-sites-worldwide/
Wunderman Thompson Commerce. (2023). Leading factors that would motivate online shoppers worldwide to buy directly from brands in 2023. Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/1274958/motivating-factors-for-purchasing-d2c-sites-worldwide/
Wunderman Thompson Commerce. "Leading Factors That Would Motivate Online Shoppers Worldwide to Buy Directly from Brands in 2023." Statista, Statista Inc., 27 Jun 2023, https://www.statista.com/statistics/1274958/motivating-factors-for-purchasing-d2c-sites-worldwide/
Wunderman Thompson Commerce, Leading factors that would motivate online shoppers worldwide to buy directly from brands in 2023 Statista, https://www.statista.com/statistics/1274958/motivating-factors-for-purchasing-d2c-sites-worldwide/ (last visited October 06, 2024)
Leading factors that would motivate online shoppers worldwide to buy directly from brands in 2023 [Graph], Wunderman Thompson Commerce, June 27, 2023. [Online]. Available: https://www.statista.com/statistics/1274958/motivating-factors-for-purchasing-d2c-sites-worldwide/