According to a 2023 survey, clothing and accessories were the most purchased direct-to-consumer (D2C) product categories. Approximately 44 percent of respondents had already purchased these items directly from a brand's website, while 45 percent were considering doing so. Another top D2C product category was electronics, which two-fifths of buyers reported buying. Consumers showed the least interest in purchasing food and beverages directly from a brand's e-commerce site.
Most popular direct-to-consumer (D2C) online purchases worldwide in 2023, by product category
Characteristic
Have purchased directly
Would consider purchasing directly
Would not consider or have no intrest in purchasing directly
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PwC. (June 26, 2023). Most popular direct-to-consumer (D2C) online purchases worldwide in 2023, by product category [Graph]. In Statista. Retrieved October 03, 2024, from https://www.statista.com/statistics/1425860/most-popular-d2c-product-categories-worldwide/
PwC. "Most popular direct-to-consumer (D2C) online purchases worldwide in 2023, by product category." Chart. June 26, 2023. Statista. Accessed October 03, 2024. https://www.statista.com/statistics/1425860/most-popular-d2c-product-categories-worldwide/
PwC. (2023). Most popular direct-to-consumer (D2C) online purchases worldwide in 2023, by product category. Statista. Statista Inc.. Accessed: October 03, 2024. https://www.statista.com/statistics/1425860/most-popular-d2c-product-categories-worldwide/
PwC. "Most Popular Direct-to-consumer (D2c) Online Purchases Worldwide in 2023, by Product Category." Statista, Statista Inc., 26 Jun 2023, https://www.statista.com/statistics/1425860/most-popular-d2c-product-categories-worldwide/
PwC, Most popular direct-to-consumer (D2C) online purchases worldwide in 2023, by product category Statista, https://www.statista.com/statistics/1425860/most-popular-d2c-product-categories-worldwide/ (last visited October 03, 2024)
Most popular direct-to-consumer (D2C) online purchases worldwide in 2023, by product category [Graph], PwC, June 26, 2023. [Online]. Available: https://www.statista.com/statistics/1425860/most-popular-d2c-product-categories-worldwide/