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Distribution of online shopping customers vs. share of retail sales worldwide as of 4th quarter 2017, by platform

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Online shopping customers vs. retail sales worldwide Q4 2017, by platform This statistic presents the share of online shopping customers versus share of online sales worldwide as of the fourth quarter of 2017, by platform. According to the findings, online only customers represented 44 percent of the total customers, while only constituting a share of 24 percent for the entirety of retail sales.
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Omnichannel customersOnline only customersOffline only customers
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Omnichannel customersOnline only customersOffline only customers
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Exclusive Premium statistic

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Description Source More information
This statistic presents the share of online shopping customers versus share of online sales worldwide as of the fourth quarter of 2017, by platform. According to the findings, online only customers represented 44 percent of the total customers, while only constituting a share of 24 percent for the entirety of retail sales.
Show more
Release date
February 2018
Region
Worldwide
Survey time period
Q4 2017
Number of respondents
5,000 respondents
Special properties
retailers combining online and offline sales data

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