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Online shopping customers vs. retail sales worldwide Q4 2017, by platform

Distribution of online shopping customers vs. share of retail sales worldwide as of 4th quarter 2017, by platform

Online shopping customers vs. retail sales worldwide Q4 2017, by platform This statistic presents the share of online shopping customers versus share of online sales worldwide as of the fourth quarter of 2017, by platform. According to the findings, online only customers represented 44 percent of the total customers, while only constituting a share of 24 percent for the entirety of retail sales.
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Distribution of online shopping customers vs. share of retail sales worldwide as of 4th quarter 2017, by platform

Omnichannel customersOnline only customersOffline only customers
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Omnichannel customersOnline only customersOffline only customers
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This statistic presents the share of online shopping customers versus share of online sales worldwide as of the fourth quarter of 2017, by platform. According to the findings, online only customers represented 44 percent of the total customers, while only constituting a share of 24 percent for the entirety of retail sales.
Show more
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