Germany: sustainable food & drinks market share by generation 2027

In 2022, millennials in Germany accounted for 25 percent of the sustainable food and non-alcoholic beverage market. The generation's market share is forecast to increase to 27 percent by 2027.
For more information on the sustainable consumption of younger consumers please see our in-depth report on sustainable consumption of Generation Z and Millennials.

Market share of generations in the sustainable food & non-alcoholic beverage market in Germany in 2022 and 2027

Characteristic	Generation Z	Millennials	Generation X	Baby boomers	Silent generation	Greatest generation*
-	-	-	-	-	-	-
-	-	-	-	-	-	-

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Release date

April 2023

More information

Region

Germany

Survey time period

2022 and 2027

Method of interview

Online survey

Supplementary notes

* Shares have been rounded, The Greatest Generation represents less than 0.5 percent and thus its share was rounded to 0 percent.

Generations are defined as follows:
The Greatest Generation: 1901-1927, Silent Generation: 1928-1945, Baby Boomers: 1946-1964, Generation X: 1965-1979, Millennials: 1980-1994, Generation Z: 1995-2012

For more on the methodology used, please visit the methodology page for Statista's Global Consumer survey here.

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