According to a survey among Chinese and global consumers conducted between November and December 2020, around 71 percent of Chinese respondents are likely to purchase products through social media channels. In comparison, only 42 percent of global respondents stated that there is a probability that they would buy products through social e-commerce.
Likelihood to shop via social media platforms among consumers in China compared to global consumers as of December 2020
Characteristic
Share of respondents
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*excluding China and consisting of 22 countries: United States, Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, South Korea, Spain, United Arab Emirates, United Kingdom.
The survey was conducted in China and globally between November 26 and December 10, 2020, with 1,020 Chinese consumers and 11,467 global consumers.
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Accenture. (September 30, 2021). Likelihood to shop via social media platforms among consumers in China compared to global consumers as of December 2020 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1276741/china-likelihood-to-shop-via-social-ecommerce-compared-to-worldwide/
Accenture. "Likelihood to shop via social media platforms among consumers in China compared to global consumers as of December 2020." Chart. September 30, 2021. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1276741/china-likelihood-to-shop-via-social-ecommerce-compared-to-worldwide/
Accenture. (2021). Likelihood to shop via social media platforms among consumers in China compared to global consumers as of December 2020. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1276741/china-likelihood-to-shop-via-social-ecommerce-compared-to-worldwide/
Accenture. "Likelihood to Shop via Social Media Platforms among Consumers in China Compared to Global Consumers as of December 2020." Statista, Statista Inc., 30 Sep 2021, https://www.statista.com/statistics/1276741/china-likelihood-to-shop-via-social-ecommerce-compared-to-worldwide/
Accenture, Likelihood to shop via social media platforms among consumers in China compared to global consumers as of December 2020 Statista, https://www.statista.com/statistics/1276741/china-likelihood-to-shop-via-social-ecommerce-compared-to-worldwide/ (last visited July 27, 2024)
Likelihood to shop via social media platforms among consumers in China compared to global consumers as of December 2020 [Graph], Accenture, September 30, 2021. [Online]. Available: https://www.statista.com/statistics/1276741/china-likelihood-to-shop-via-social-ecommerce-compared-to-worldwide/