China: likelihood to shop via social ecommerce compared to worldwide 2020

According to a survey among Chinese and global consumers conducted between November and December 2020, around 71 percent of Chinese respondents are likely to purchase products through social media channels. In comparison, only 42 percent of global respondents stated that there is a probability that they would buy products through social e-commerce.

Likelihood to shop via social media platforms among consumers in China compared to global consumers as of December 2020

Characteristic	Share of respondents
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Release date

September 2021

More information

Region

Worldwide, China

Survey time period

November 26 to December 10, 2020

Number of respondents

1,020 respondents

Age group

18 years and older

Special properties

among Chinese consumers

Method of interview

Online survey

Supplementary notes

*excluding China and consisting of 22 countries: United States, Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, South Korea, Spain, United Arab Emirates, United Kingdom.

The survey was conducted in China and globally between November 26 and December 10, 2020, with 1,020 Chinese consumers and 11,467 global consumers.

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