According to a survey among Chinese and global consumers conducted between November and December 2020, around 71 percent of Chinese respondents are likely to purchase products through social media channels. In comparison, only 42 percent of global respondents stated that there is a probability that they would buy products through social e-commerce.
Likelihood to shop via social media platforms among consumers in China compared to global consumers as of December 2020
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Accenture. (September 30, 2021). Likelihood to shop via social media platforms among consumers in China compared to global consumers as of December 2020 [Graph]. In Statista. Retrieved April 19, 2024, from https://www.statista.com/statistics/1276741/china-likelihood-to-shop-via-social-ecommerce-compared-to-worldwide/
Accenture. "Likelihood to shop via social media platforms among consumers in China compared to global consumers as of December 2020." Chart. September 30, 2021. Statista. Accessed April 19, 2024. https://www.statista.com/statistics/1276741/china-likelihood-to-shop-via-social-ecommerce-compared-to-worldwide/
Accenture. (2021). Likelihood to shop via social media platforms among consumers in China compared to global consumers as of December 2020. Statista. Statista Inc.. Accessed: April 19, 2024. https://www.statista.com/statistics/1276741/china-likelihood-to-shop-via-social-ecommerce-compared-to-worldwide/
Accenture. "Likelihood to Shop via Social Media Platforms among Consumers in China Compared to Global Consumers as of December 2020." Statista, Statista Inc., 30 Sep 2021, https://www.statista.com/statistics/1276741/china-likelihood-to-shop-via-social-ecommerce-compared-to-worldwide/
Accenture, Likelihood to shop via social media platforms among consumers in China compared to global consumers as of December 2020 Statista, https://www.statista.com/statistics/1276741/china-likelihood-to-shop-via-social-ecommerce-compared-to-worldwide/ (last visited April 19, 2024)
Likelihood to shop via social media platforms among consumers in China compared to global consumers as of December 2020 [Graph], Accenture, September 30, 2021. [Online]. Available: https://www.statista.com/statistics/1276741/china-likelihood-to-shop-via-social-ecommerce-compared-to-worldwide/