A survey conducted across India in 2022, reported that food-related content attracted the most followers with 41 percent of respondents stating that they followed influencers who created such content. Lifestyle and fashion were the other trending influencer categories during that period as indicated by more than 30 percent of responses, respectively.
Most followed influencer content categories in India as of 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kantar, & GroupM (INCA Global). (October 12, 2022). Most followed influencer content categories in India as of 2022 [Graph]. In Statista. Retrieved October 05, 2024, from https://www.statista.com/statistics/1295939/india-most-followed-influencer-categories/
Kantar, und GroupM (INCA Global). "Most followed influencer content categories in India as of 2022." Chart. October 12, 2022. Statista. Accessed October 05, 2024. https://www.statista.com/statistics/1295939/india-most-followed-influencer-categories/
Kantar, GroupM (INCA Global). (2022). Most followed influencer content categories in India as of 2022. Statista. Statista Inc.. Accessed: October 05, 2024. https://www.statista.com/statistics/1295939/india-most-followed-influencer-categories/
Kantar, and GroupM (INCA Global). "Most Followed Influencer Content Categories in India as of 2022." Statista, Statista Inc., 12 Oct 2022, https://www.statista.com/statistics/1295939/india-most-followed-influencer-categories/
Kantar & GroupM (INCA Global), Most followed influencer content categories in India as of 2022 Statista, https://www.statista.com/statistics/1295939/india-most-followed-influencer-categories/ (last visited October 05, 2024)
Most followed influencer content categories in India as of 2022 [Graph], Kantar, & GroupM (INCA Global), October 12, 2022. [Online]. Available: https://www.statista.com/statistics/1295939/india-most-followed-influencer-categories/