Choice of influencers for brands Australia 2023

Published by
Christopher Hughes,
Mar 6, 2023
According to a survey on the influencer marketing industry in Australia that was conducted in February 2023, about 39 percent of brands claimed that they would choose nano-influencers for advertising purposes. The least popular influencer category was mega/celebrity influencers with 12 percent of brands choosing this option.

Choice of influencers for brands in Australia as of February 2023

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Release date

February 2023

Region

Australia

Survey time period

as of February 2023

Number of respondents

3,500 respondents

Supplementary notes

Original question: "What types of influencers will your brand mostly utilize in 2023?"

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Statistics on " Influencer marketing in Australia "

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Global overview

8

Regional overview

7

The Australian market

4

Brands and influencers

7

Social media in Australia

4

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Topics

Influencer marketing in AustraliaInfluencer marketing in IndiaInfluencer marketing worldwideInfluencer marketing in JapanInfluencer marketing in Asia
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