Share of Instagram influencers worldwide 2019, by category

Published by Statista Research Department, Jan 14, 2021
According to the findings of a study examining the state of influencer marketing on Instagram, 19 percent of influencers on the platform were focused on the beauty and fashion topics, making it the most popular category among global Instagram influencers in 2019. Fitness and yoga and music followed to close the top three list but with eight and seven percent respectively.

Distribution of Instagram influencers worldwide in 2019, by category

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Source

Release date

June 2020

Region

Worldwide

Survey time period

2019

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