According to the findings of a study examining the state of influencer marketing on Instagram, 19 percent of influencers on the platform were focused on the beauty and fashion topics, making it the most popular category among global Instagram influencers in 2019. Fitness and yoga and music followed to close the top three list but with eight and seven percent respectively.
Distribution of Instagram influencers worldwide in 2019, by category
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HypeAuditor. (June 5, 2020). Distribution of Instagram influencers worldwide in 2019, by category [Graph]. In Statista. Retrieved August 03, 2020, from https://www.statista.com/statistics/1123051/instagram-influencers-share-world-category/
HypeAuditor. "Distribution of Instagram influencers worldwide in 2019, by category." Chart. June 5, 2020. Statista. Accessed August 03, 2020. https://www.statista.com/statistics/1123051/instagram-influencers-share-world-category/
HypeAuditor. (2020). Distribution of Instagram influencers worldwide in 2019, by category. Statista. Statista Inc.. Accessed: August 03, 2020. https://www.statista.com/statistics/1123051/instagram-influencers-share-world-category/
HypeAuditor. "Distribution of Instagram Influencers Worldwide in 2019, by Category." Statista, Statista Inc., 5 Jun 2020, https://www.statista.com/statistics/1123051/instagram-influencers-share-world-category/
HypeAuditor, Distribution of Instagram influencers worldwide in 2019, by category Statista, https://www.statista.com/statistics/1123051/instagram-influencers-share-world-category/ (last visited August 03, 2020)
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