According to the findings of a study examining the state of influencer marketing on Instagram, 5.22 percent of influencers on the platform were focused on the beauty topics, making it the fourth most popular category among global Instagram influencers in 2020. Lifestyle was the most popular category covered by Instagram influencers that year, at an 11.59-percent share.
Distribution of Instagram influencers worldwide in 2020, by category
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HypeAuditor. (June 15, 2021). Distribution of Instagram influencers worldwide in 2020, by category [Graph]. In Statista. Retrieved June 29, 2022, from https://www.statista.com/statistics/1123051/instagram-influencers-share-world-category/
HypeAuditor. "Distribution of Instagram influencers worldwide in 2020, by category." Chart. June 15, 2021. Statista. Accessed June 29, 2022. https://www.statista.com/statistics/1123051/instagram-influencers-share-world-category/
HypeAuditor. (2021). Distribution of Instagram influencers worldwide in 2020, by category. Statista. Statista Inc.. Accessed: June 29, 2022. https://www.statista.com/statistics/1123051/instagram-influencers-share-world-category/
HypeAuditor. "Distribution of Instagram Influencers Worldwide in 2020, by Category." Statista, Statista Inc., 15 Jun 2021, https://www.statista.com/statistics/1123051/instagram-influencers-share-world-category/
HypeAuditor, Distribution of Instagram influencers worldwide in 2020, by category Statista, https://www.statista.com/statistics/1123051/instagram-influencers-share-world-category/ (last visited June 29, 2022)