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Share of Instagram influencers worldwide 2020, by category

Published by Statista Research Department, Oct 19, 2021
According to the findings of a study examining the state of influencer marketing on Instagram, 5.22 percent of influencers on the platform were focused on the beauty topics, making it the fourth most popular category among global Instagram influencers in 2020. Lifestyle was the most popular category covered by Instagram influencers that year, at an 11.59-percent share.

Distribution of Instagram influencers worldwide in 2020, by category

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Source

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Release date

June 2021

Region

Worldwide

Survey time period

2020

Supplementary notes

The source defines an influencer as an account with more than 1,000 followers.

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