According to a survey on the influencer marketing industry in Australia that was conducted in February 2023, 67 percent of respondents intended to increase their influencer marketing budget over the next 12 months. In contrast, only seven percent intended to decrease their budgets.
Intentions on marketing budget allocation for influencers in Australia as of February 2023
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Share of respondents
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Influencer Marketing Hub. (February 7, 2023). Intentions on marketing budget allocation for influencers in Australia as of February 2023 [Graph]. In Statista. Retrieved September 11, 2024, from https://www.statista.com/statistics/1369220/australia-intentions-on-marketing-budget-allocation-for-influencers/
Influencer Marketing Hub. "Intentions on marketing budget allocation for influencers in Australia as of February 2023." Chart. February 7, 2023. Statista. Accessed September 11, 2024. https://www.statista.com/statistics/1369220/australia-intentions-on-marketing-budget-allocation-for-influencers/
Influencer Marketing Hub. (2023). Intentions on marketing budget allocation for influencers in Australia as of February 2023. Statista. Statista Inc.. Accessed: September 11, 2024. https://www.statista.com/statistics/1369220/australia-intentions-on-marketing-budget-allocation-for-influencers/
Influencer Marketing Hub. "Intentions on Marketing Budget Allocation for Influencers in Australia as of February 2023." Statista, Statista Inc., 7 Feb 2023, https://www.statista.com/statistics/1369220/australia-intentions-on-marketing-budget-allocation-for-influencers/
Influencer Marketing Hub, Intentions on marketing budget allocation for influencers in Australia as of February 2023 Statista, https://www.statista.com/statistics/1369220/australia-intentions-on-marketing-budget-allocation-for-influencers/ (last visited September 11, 2024)
Intentions on marketing budget allocation for influencers in Australia as of February 2023 [Graph], Influencer Marketing Hub, February 7, 2023. [Online]. Available: https://www.statista.com/statistics/1369220/australia-intentions-on-marketing-budget-allocation-for-influencers/
