Digital media spending in Vietnam 2022, by category

Published by
Minh-Ngoc Nguyen,
Mar 14, 2023
In 2022, the highest e-commerce expenditure in the digital media category in Vietnam was for video games, at around 460.3 million U.S. dollars, followed by video-on-demand services at 219 million U.S. dollars. Overall, e-commerce spending on digital media amounted to 725.4 million U.S. dollars.

E-commerce expenditure on digital media among internet users in Vietnam in 2022, by category (in million U.S. dollars)

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Release date

February 2023

Region

Vietnam

Survey time period

2022

Special properties

including content downloads and subscriptions to streaming services and online publishers, excluding physical media or user-generated content

Supplementary notes

Figures have been rounded.

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Overview

5

Key indicators

5

Leading e-commerce categories

7

Leading e-commerce sites

7

Payment methods

5

Consumer behavior

6

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