According to a survey conducted in 2022 in Vietnam, around 65 percent of surveyed enterprises used social media as a selling channel for their products. Social commerce, or the use of social media in selling products and services, has been on the rise in many countries in Southeast Asia in recent years, including Vietnam.
Share of enterprises that sell products on social media platforms in Vietnam from 2019 to 2022
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iDea. (July 25, 2023). Share of enterprises that sell products on social media platforms in Vietnam from 2019 to 2022 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1260465/vietnam-enterprises-selling-products-on-social-media/
iDea. "Share of enterprises that sell products on social media platforms in Vietnam from 2019 to 2022." Chart. July 25, 2023. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1260465/vietnam-enterprises-selling-products-on-social-media/
iDea. (2023). Share of enterprises that sell products on social media platforms in Vietnam from 2019 to 2022. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1260465/vietnam-enterprises-selling-products-on-social-media/
iDea. "Share of Enterprises That Sell Products on Social Media Platforms in Vietnam from 2019 to 2022." Statista, Statista Inc., 25 Jul 2023, https://www.statista.com/statistics/1260465/vietnam-enterprises-selling-products-on-social-media/
iDea, Share of enterprises that sell products on social media platforms in Vietnam from 2019 to 2022 Statista, https://www.statista.com/statistics/1260465/vietnam-enterprises-selling-products-on-social-media/ (last visited December 03, 2024)
Share of enterprises that sell products on social media platforms in Vietnam from 2019 to 2022 [Graph], iDea, July 25, 2023. [Online]. Available: https://www.statista.com/statistics/1260465/vietnam-enterprises-selling-products-on-social-media/