Most tracked children apps worldwide by category 2022

As of January 2022, money management apps for children had the highest number of data segments tracked, collecting an average of 10 different types of data from its users. Gaming apps ranked second, collecting 9.3 different types of data segments from users. Mobile apps focused on science, nature and animals, as well as coding, collected the least amount of data, collecting less than four data segments from users.

Number of data segments tracked on iOS mobile apps used by children worldwide as of January 2022, by category

Characteristic	Number of data segments tracked
Money management	10.1
Gaming	9.3
Social media and messaging	6.5
Video streaming	6.3
Books and reading	5.2
Educational	4.9
Art and craft/ Drawing	4.5
Music	4.4
Coding	3.6
Nature and animals	3.4
Science	2.4

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Release date

March 2022

More information

Region

Worldwide

Survey time period

January 2022

Special properties

data concerning 107 iOS apps in the Apple App Store only

Supplementary notes

According to the source: "Privacy policies of children’s apps were checked for the types of data the apps collect from their users across “Data Used to Track You,” “Data Linked to You, and “Data Not Linked to You” as filled in by the app developers when submitting their app to the Apple App Store. The types of data collected by each app were then cross-referenced with Apple’s App Privacy Details to determine how many of the possible 32 data segments (e.g. Contact Info, Location, Search History) each app collects from its users."

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