App tracking transparency: opt-in rate of iOS users worldwide 2022

Published by Ani Petrosyan, May 5, 2023
The latest Apple iOS version includes a new privacy feature which means that mobile apps are forced to ask users for permission to allow them to collect tracking data. Among those that have already installed the iOS 14.5 update, the opt-in rate (how many people are choosing to allow app tracking) is around 25 percent, as of April 2022. With so many users concerned about their online activities being tracked, a low opt-in rate had been predicted.

Monthly opt-in rate of mobile users worldwide allowing app tracking after iOS 14.5 update as of April 2022

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Release date

May 2022

Region

Worldwide

Survey time period

April 2021 to April 2022

Special properties

5.3 million mobile active users using iOS 14.5

Supplementary notes

* Day of iOS 14.5 launch.

The source adds the following information:
"Opt-in rate = number of devices that opted-in / (number of devices that opted-in + number of devices that opted-out)"

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