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App tracking transparency: opt-in rate of iOS users worldwide 2021

Weekly opt-in rate of mobile users worldwide allowing app tracking after iOS 14.5 update as of May 2021

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Source

Release date

May 2021

Region

Worldwide

Survey time period

April 26 to May 24, 2021

Special properties

5.3 million mobile active users using iOS 14.5

Supplementary notes

* Day of iOS 14.5 launch.

The source adds the following information:
"Opt-in rate = number of devices that opted-in / (number of devices that opted-in + number of devices that opted-out)"

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