As of March 2024, around 88 percent of the data linked to users collected by iOS apps was used by app publishers to integrate their product's functionalities. In comparison, 71 percent of app data not directly linked to users had the same function. Collecting analytics data was the second most common reason for apps to collect iOS users' data, while only 17 percent of identifiable user data and 10 percent of non-identifiable users' data went to improve or integrate third-party advertising services.
Function of data collected by mobile app publishers via iOS apps from users worldwide as of March 2024
Characteristic
Apps data linked to users
Apps data not linked to users
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42matters. (March 9, 2024). Function of data collected by mobile app publishers via iOS apps from users worldwide as of March 2024 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1322682/ios-app-publishers-reasons-to-collect-data/
42matters. "Function of data collected by mobile app publishers via iOS apps from users worldwide as of March 2024." Chart. March 9, 2024. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1322682/ios-app-publishers-reasons-to-collect-data/
42matters. (2024). Function of data collected by mobile app publishers via iOS apps from users worldwide as of March 2024. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1322682/ios-app-publishers-reasons-to-collect-data/
42matters. "Function of Data Collected by Mobile App Publishers via Ios Apps from Users Worldwide as of March 2024." Statista, Statista Inc., 9 Mar 2024, https://www.statista.com/statistics/1322682/ios-app-publishers-reasons-to-collect-data/
42matters, Function of data collected by mobile app publishers via iOS apps from users worldwide as of March 2024 Statista, https://www.statista.com/statistics/1322682/ios-app-publishers-reasons-to-collect-data/ (last visited July 27, 2024)
Function of data collected by mobile app publishers via iOS apps from users worldwide as of March 2024 [Graph], 42matters, March 9, 2024. [Online]. Available: https://www.statista.com/statistics/1322682/ios-app-publishers-reasons-to-collect-data/