As of September 2024, around 88 percent of the data linked to users collected by iOS apps was used by app publishers to integrate their product's functionalities. In comparison, 71 percent of app data not directly linked to users had the same function. Collecting analytics data was the second most common reason for apps to collect iOS users' data, while only 17 percent of identifiable user data and 10 percent of non-identifiable users' data went to improve or integrate third-party advertising services.
Function of data collected by mobile app publishers via iOS apps from users worldwide as of September 2024
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42matters. (September 29, 2024). Function of data collected by mobile app publishers via iOS apps from users worldwide as of September 2024 [Graph]. In Statista. Retrieved October 13, 2024, from https://www.statista.com/statistics/1322682/ios-app-publishers-reasons-to-collect-data/
42matters. "Function of data collected by mobile app publishers via iOS apps from users worldwide as of September 2024." Chart. September 29, 2024. Statista. Accessed October 13, 2024. https://www.statista.com/statistics/1322682/ios-app-publishers-reasons-to-collect-data/
42matters. (2024). Function of data collected by mobile app publishers via iOS apps from users worldwide as of September 2024. Statista. Statista Inc.. Accessed: October 13, 2024. https://www.statista.com/statistics/1322682/ios-app-publishers-reasons-to-collect-data/
42matters. "Function of Data Collected by Mobile App Publishers via Ios Apps from Users Worldwide as of September 2024." Statista, Statista Inc., 29 Sep 2024, https://www.statista.com/statistics/1322682/ios-app-publishers-reasons-to-collect-data/
42matters, Function of data collected by mobile app publishers via iOS apps from users worldwide as of September 2024 Statista, https://www.statista.com/statistics/1322682/ios-app-publishers-reasons-to-collect-data/ (last visited October 13, 2024)
Function of data collected by mobile app publishers via iOS apps from users worldwide as of September 2024 [Graph], 42matters, September 29, 2024. [Online]. Available: https://www.statista.com/statistics/1322682/ios-app-publishers-reasons-to-collect-data/
