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Trackers found in the most used social media apps 2022, by type

Published by L. Ceci, Feb 15, 2022
As of February 2022, mobile video apps YouTube and TikTok had the largest number of trackers among the examined social media apps. However, while YouTube was reported to be able to use 10 first-party trackers and four third-party trackers, TikTok was reported to have the ability to use 13 different third-party app trackers. First-party data trackers can follow user activity and store information on the visited app, while third-party trackers send information to companies and external parties. Third-party trackers are usually used to collect information on users in order to offer relevant advertising.

Number of potential trackers on leading social media apps as of February 2022, by type

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Source

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Release date

February 2022

Region

Worldwide

Survey time period

as of February 2022*

Special properties

200 iOS apps

Supplementary notes

*The source does not provide an exact survey date. The date provided is the publication date.

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Statistics on " App tracking and mobile privacy "

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Statistics on App tracking and mobile privacy

Mobile and app usage

5

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Topics

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