According to a July 2021 survey, more Canadians consumed ad-supported video-on-demand content on a weekly basis than subscription-based services. More than one in three respondents used AVOD 20 hours and more per week, while the share of weekly SVOD users was over 10 percent lower.
Share of video-on-demand viewers watching 20 hours and more in Canada as of July 2021, by type of service
Characteristic
Share of respondents
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Roku. (January 27, 2022). Share of video-on-demand viewers watching 20 hours and more in Canada as of July 2021, by type of service [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1302507/weekly-video-streaming-viewers-canada-service-type/
Roku. "Share of video-on-demand viewers watching 20 hours and more in Canada as of July 2021, by type of service." Chart. January 27, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1302507/weekly-video-streaming-viewers-canada-service-type/
Roku. (2022). Share of video-on-demand viewers watching 20 hours and more in Canada as of July 2021, by type of service. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1302507/weekly-video-streaming-viewers-canada-service-type/
Roku. "Share of Video-on-demand Viewers Watching 20 Hours and More in Canada as of July 2021, by Type of Service." Statista, Statista Inc., 27 Jan 2022, https://www.statista.com/statistics/1302507/weekly-video-streaming-viewers-canada-service-type/
Roku, Share of video-on-demand viewers watching 20 hours and more in Canada as of July 2021, by type of service Statista, https://www.statista.com/statistics/1302507/weekly-video-streaming-viewers-canada-service-type/ (last visited September 01, 2024)
Share of video-on-demand viewers watching 20 hours and more in Canada as of July 2021, by type of service [Graph], Roku, January 27, 2022. [Online]. Available: https://www.statista.com/statistics/1302507/weekly-video-streaming-viewers-canada-service-type/