Weekly video streaming viewers in Canada 2021, by type of service

Published by
Julia Stoll,
Apr 27, 2022
According to a July 2021 survey, more Canadians consumed ad-supported video-on-demand content on a weekly basis than subscription-based services. More than one in three respondents used AVOD 20 hours and more per week, while the share of weekly SVOD users was over 10 percent lower.

Share of video-on-demand viewers watching 20 hours and more in Canada as of July 2021, by type of service

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Release date

January 2022

Region

Canada

Survey time period

July 24 to 30, 2021

Number of respondents

953 respondents

Age group

18-70 years

Special properties

Consumers surveyed watch at least 5 hours of TV per week via traditional pay TV or a streaming service

Method of interview

Online survey

Citation formats
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Overview

5

Segments

5

Platforms

6

Consumer behavior

8

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Topics

Video-on-demand in CanadaMedia in CanadaSubscription video-on-demand in the United StatesTelevision in CanadaDigital entertainment in Canada
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