U.S. viewer awareness and understanding of major streaming services 2023
According to a 2023 survey, U.S. consumer awareness of the major video streaming services was high - the consumer awareness levels of Netflix, Amazon Prime Video, Disney+, Hulu, and HBO Max amounted to over 95 percent. By contrast, consumer understanding with each of these services was quite divergent. While 79 percent of U.S. consumers expressed familiarity with Netflix's streaming platform, just 63 percent indicated familiarity with HBO Max.
