• CBS Corporation - revenue by type 2018

Premium

The majority of American voters view CBS as a reliable source of news and information, with around 22 percent deeming it very credible and another 36 percent calling it somewhat credible. Around 13 percent of voters seriously doubt the network’s credibility, although some of this difference in opinion between the two extremes may come down to political affiliation.

CBS

Currently in its 90th year of operation, CBS remains a massively popular American broadcasting network, with over 70 percent of people between the ages of 30 and 49 watching the channel. The company brought in over six billion U.S. dollars in advertising revenue in 2018 and another four billion from content licensing and distribution. Noticing the increasing popularity of streaming services and on-the-go viewership, CBS quickly established its own subscription service called CBS All Access, which had already accumulated an estimated four million subscribers as of February 2019.

Perceptions of the network

Increasing political tension in the U.S. has meant that television networks have found it difficult to continue to situate themselves at the center of the American political spectrum. The ‘fake news’ phenomenon has led to increased political division among viewers of almost all news networks. Around 22 percent of Republicans believe that CBS is an enemy of the American people, while only 3 percent of Democrats echo that sentiment.

CBS Corporation's revenue from 2009 to 2018, by type (in million U.S. dollars)

	2009	2010	2011	2012	2013	2014	2015	2016	2017	2018
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Release date

February 2019

More information

Region

Worldwide

Survey time period

2009 to 2018

Supplementary notes

Figures other than for 2017 and 2016 come from CBS Corporation's earlier financial releases.
On April 2, 2014, CBS Outdoor Americas Inc. (“Outdoor Americas”), which was previously a subsidiary of CBS Corporation (the "Company" or "CBS Corp.") and has been renamed Outfront Media Inc., completed an initial public offering through which it sold approximately 19% of its common stock and on July 16, 2014, CBS Corp. disposed of its approximately 81% ownership of Outdoor Americas through a tax-free split-off. For 2014, net earnings from discontinued operations, net of tax, includes a gain on the disposal of Outdoor Americas of $1.56 billion, or $2.78 per diluted share.
On September 30, 2013, the Company completed the sale of its outdoor advertising business in Europe, which included an interest in an outdoor business in Asia (“Outdoor Europe”) for $225 million. Outdoor Europe has been presented as a discontinued operation in the Company’s consolidated financial statements.
In 2014, in connection with the early redemption of $1.07 billion of its debt, the Company recorded a pretax loss on early extinguishment of debt of $352 million ($219 million, net of tax), or $.39 per diluted share.