Over the past decade, e-commerce sales revenue has seen a continuous increase in Chile, going from approximately 353 thousand U.S. dollars in 2007 to about four billion U.S. dollars in 2017. That year, tourism and entertainment ranked first among other industry sectors based on share of Business-to-Consumer online sales, while other segments such as clothing, shoes or computers were found to be the most searched product categories among internet users.
Recent data shows that almost two thirds of Chilean online shoppers are between 25 and 54 years old. As internet usage continues to spread among users of other ages, the share of population who buy online is likely to keep increasing, specially in younger generations. However, the Chilean market remains challenging for online retailers, since the lack of interest in buying online is one of the main reasons why consumers claim not to do so. As technology advances, online purchasing becomes safer and easier, and the demand of online products and services is ever more dynamic. The rapid growth of mobile e-sales since 2013 suggests that consumers prefer the practicality of buying online through their mobile devices.
Online shopping events celebrated in Chile such as Cyber Monday or CyberDay offer a wide range of options regarding brands, products and, most importantly, prices. CyberDay sales were estimated at 210 million U.S. dollars in 2018, while the revenue generated from online sales on Cyber Monday surpassed 230 million U.S. dollars that same year.