Try our corporate solution for free!
(212) 419-8286
hadley.ward@statista.com

E-commerce in Chile – statistics & facts

Most markets across the world experienced a boom in e-commerce after the COVID-19 outbreak at the beginning of 2020. Within Latin America, Chile was the country where most consumers manifested this side effect. Around two out of three Chilean e-shoppers who participated in a survey said they had increased online purchasing during the pandemic – the highest share in the region. The transformation goes beyond a change in shopping frequency. The business-to-consumer (B2C) e-commerce sales revenue in Chile was forecast to amount to 12 billion U.S. dollars in 2021, nearly twice as much as in 2019.

Reinventing retail

Both traditional and digitally native retailers have intensified their online operations. Take for instance Falabella. This department store chain was founded in 1889 and today is the most popular e-commerce website in Chile in terms of monthly visits. Between the third quarter of 2019 and the third quarter of 2020, online sales went from a share of seven to 29 percent of Falabella’s total retail sales. The second most accessed e-commerce platform was Mercado Libre, one of the leading online marketplaces in Latin America altogether. This company saw the number of visits to its Chilean website increase by almost 120 percent between August 2019 and August 2020. Mercado Libre also announced an investment of 100 million dollars in a new logistics center, positioning Chile as a strategic country for expansion in a post-coronavirus era.

The facets of Chilean e-commerce

Chile’s narrow appearance on a world map might lead to the assumption that it is a small, homogenous country. In reality, its territory spans through latitudes equivalent to the distance from San Diego to Montreal. With such vastitude, come regional differences. In the capital, Santiago, more than 80 percent of internet users shopped online throughout the second quarter of 2020. Meanwhile, less than three out of four internet users in the rest of the country did the same. As Chile still struggles with income inequality, informal trade remains an alternative for consumers, even on the web. In the third quarter of 2020, informal e-commerce accounted for 12 percent of total online transactions. This might suggest limitations for Chile as a digital market. But it also indicates the country’s potential: if informal e-tailers eventually joined the formal economy, Chilean e-commerce could rise even more.

Key figures

The most important key figures provide you with a compact summary of the topic of "E-commerce in Chile" and take you straight to the corresponding statistics.

Consumption

Companies

Shopping seasons

Interesting statistics

In the following 5 chapters, you will quickly find the 33 most important statistics relating to "E-commerce in Chile".

E-commerce in Chile

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!
TOP SELLER

E-commerce in Chile – statistics & facts

Most markets across the world experienced a boom in e-commerce after the COVID-19 outbreak at the beginning of 2020. Within Latin America, Chile was the country where most consumers manifested this side effect. Around two out of three Chilean e-shoppers who participated in a survey said they had increased online purchasing during the pandemic – the highest share in the region. The transformation goes beyond a change in shopping frequency. The business-to-consumer (B2C) e-commerce sales revenue in Chile was forecast to amount to 12 billion U.S. dollars in 2021, nearly twice as much as in 2019.

Reinventing retail

Both traditional and digitally native retailers have intensified their online operations. Take for instance Falabella. This department store chain was founded in 1889 and today is the most popular e-commerce website in Chile in terms of monthly visits. Between the third quarter of 2019 and the third quarter of 2020, online sales went from a share of seven to 29 percent of Falabella’s total retail sales. The second most accessed e-commerce platform was Mercado Libre, one of the leading online marketplaces in Latin America altogether. This company saw the number of visits to its Chilean website increase by almost 120 percent between August 2019 and August 2020. Mercado Libre also announced an investment of 100 million dollars in a new logistics center, positioning Chile as a strategic country for expansion in a post-coronavirus era.

The facets of Chilean e-commerce

Chile’s narrow appearance on a world map might lead to the assumption that it is a small, homogenous country. In reality, its territory spans through latitudes equivalent to the distance from San Diego to Montreal. With such vastitude, come regional differences. In the capital, Santiago, more than 80 percent of internet users shopped online throughout the second quarter of 2020. Meanwhile, less than three out of four internet users in the rest of the country did the same. As Chile still struggles with income inequality, informal trade remains an alternative for consumers, even on the web. In the third quarter of 2020, informal e-commerce accounted for 12 percent of total online transactions. This might suggest limitations for Chile as a digital market. But it also indicates the country’s potential: if informal e-tailers eventually joined the formal economy, Chilean e-commerce could rise even more.

Interesting statistics

In the following 5 chapters, you will quickly find the 33 most important statistics relating to "E-commerce in Chile".

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Hadley Ward
Hadley Ward
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Ziyan Zhang
Ziyan Zhang
Customer Relations– Contact (Asia)

Mon - Fri, 11:30am - 10pm (IST)

Contact Kisara Mizuno
Kisara Mizuno
Customer Success Manager– Contact (Asia)

Mon - Fri, 9:30am - 5:30pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Catalina Rodriguez
Catalina Rodriguez
Key Account Manager - LAC– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)