During a 2022 survey conducted in the United Kingdom, a third of responding advertising professionals said they had included programmatic digital-out-oh home (DOOH) in their media mix was the possibility to measure performance. Viewability ranked second, named by a quarter of the respondents. Operational efficiency and the ability to target specific audiences followed, listed by 24 percent of the interviewed.
Reasons to include programmatic digital out-of-home (DOOH) in media mix according to advertising professionals in the United Kingdom (UK) as of November 2022
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Other statistics that may interest you Digital out-of-home advertising in the United Kingdom (UK)
Global market overview
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- Premium Statistic Digital out-of-home (DOOH) advertising revenue worldwide 2018-2028
- Premium Statistic Distribution of the OOH advertising market value worldwide 2022-2025, by type
- Premium Statistic DOOH ad revenues of selected outdoor media companies worldwide 2023
- Premium Statistic Total & digital revenue changes of selected outdoor ad companies worldwide 2023
- Premium Statistic Growth of digital media budgets worldwide 2024, by format
UK market overview
6
- Premium Statistic DOOH ad spend in the UK 2019-2022
- Premium Statistic DOOH ad spending growth in the UK 2018-2023
- Premium Statistic Digital share of OOH advertising revenue in the UK 2011-2022
- Premium Statistic DOOH advertising campaigns in the UK 2023, by purchase method
- Premium Statistic Number of DOOH impacts in Great Britain 2020-2023
- Premium Statistic DOOH impacts in the UK 2023, by accuracy of delivery
Screens
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Marketer insights
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- Premium Statistic DOOH formats used in the UK 2022
- Premium Statistic Advantages of DOOH advertising in the UK 2023
- Premium Statistic Needs driving prDOOH investments in the UK 2023
- Premium Statistic Programmatic DOOH advertising benefits in the UK 2022
- Premium Statistic Programmatic ad formats identified as growth areas in Europe 2023
- Premium Statistic DOOH creative executions used in the UK 2022
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JCDecaux UK. (February 1, 2023). Reasons to include programmatic digital out-of-home (DOOH) in media mix according to advertising professionals in the United Kingdom (UK) as of November 2022 [Graph]. In Statista. Retrieved April 27, 2024, from https://www.statista.com/statistics/1306044/programmatic-dooh-advertising-benefits-uk/
JCDecaux UK. "Reasons to include programmatic digital out-of-home (DOOH) in media mix according to advertising professionals in the United Kingdom (UK) as of November 2022." Chart. February 1, 2023. Statista. Accessed April 27, 2024. https://www.statista.com/statistics/1306044/programmatic-dooh-advertising-benefits-uk/
JCDecaux UK. (2023). Reasons to include programmatic digital out-of-home (DOOH) in media mix according to advertising professionals in the United Kingdom (UK) as of November 2022. Statista. Statista Inc.. Accessed: April 27, 2024. https://www.statista.com/statistics/1306044/programmatic-dooh-advertising-benefits-uk/
JCDecaux UK. "Reasons to Include Programmatic Digital Out-of-home (Dooh) in Media Mix According to Advertising Professionals in The United Kingdom (Uk) as of November 2022." Statista, Statista Inc., 1 Feb 2023, https://www.statista.com/statistics/1306044/programmatic-dooh-advertising-benefits-uk/
JCDecaux UK, Reasons to include programmatic digital out-of-home (DOOH) in media mix according to advertising professionals in the United Kingdom (UK) as of November 2022 Statista, https://www.statista.com/statistics/1306044/programmatic-dooh-advertising-benefits-uk/ (last visited April 27, 2024)
Reasons to include programmatic digital out-of-home (DOOH) in media mix according to advertising professionals in the United Kingdom (UK) as of November 2022 [Graph], JCDecaux UK, February 1, 2023. [Online]. Available: https://www.statista.com/statistics/1306044/programmatic-dooh-advertising-benefits-uk/