Digital out-of-home penetration in Great Britain 2020

Published by Statista Research Department, Mar 18, 2021
It was calculated that digital out-of-home advertising in Great Britain reached 85 percent of the population. The figures have been constantly growing, even throughout what could be the most difficult year for the OOH market - 2020 - when the coronavirus locked down people in their homes.

Digital out-of-home (DOOH) weekly reach in Great Britain as of September 2020

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Release date

September 2020

Region

United Kingdom (Great Britain)

Survey time period

2020

Age group

15 years and older

Special properties

10-second spots ran back-to-back

Supplementary notes

Proportion of each audience, within Great Britain, who will see a digital screen at least once in a week.

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