This chart shows the proportion of people in Great Britain who saw a digital screen at least once in a week in September 2017, 2018, and 2019. The level of reach has increased year on year and in September 2019, was at 69 percent. Digital screens are a form of digital out-of-home (DOOH) advertising.
Digital out-of-home (DOOH) weekly reach* in Great Britain in 2019
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Statistics on "Digital out-of-home advertising in the United Kingdom (UK)"
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Route Research. (September 1, 2019). Digital out-of-home (DOOH) weekly reach* in Great Britain in 2019 [Graph]. In Statista. Retrieved February 28, 2020, from https://www.statista.com/statistics/1050032/digital-out-of-home-dooh-reach-great-britain/
Route Research. "Digital out-of-home (DOOH) weekly reach* in Great Britain in 2019." Chart. September 1, 2019. Statista. Accessed February 28, 2020. https://www.statista.com/statistics/1050032/digital-out-of-home-dooh-reach-great-britain/
Route Research. (2019). Digital out-of-home (DOOH) weekly reach* in Great Britain in 2019. Statista. Statista Inc.. Accessed: February 28, 2020. https://www.statista.com/statistics/1050032/digital-out-of-home-dooh-reach-great-britain/
Route Research. "Digital Out-of-home (Dooh) Weekly Reach* in Great Britain in 2019." Statista, Statista Inc., 1 Sep 2019, https://www.statista.com/statistics/1050032/digital-out-of-home-dooh-reach-great-britain/
Route Research, Digital out-of-home (DOOH) weekly reach* in Great Britain in 2019 Statista, https://www.statista.com/statistics/1050032/digital-out-of-home-dooh-reach-great-britain/ (last visited February 28, 2020)
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