It was calculated that digital out-of-home advertising in Great Britain reached 85 percent of the population. The figures have been constantly growing, even throughout what could be the most difficult year for the OOH market - 2020 - when the coronavirus locked down people in their homes.
Digital out-of-home (DOOH) weekly reach in Great Britain as of September 2020
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Statistics on Digital out-of-home advertising in the United Kingdom (UK)
Out-of-home market
5
- Premium Statistic Advertising spending growth in the UK 2018-2022
- Premium Statistic Advertising revenue in the United Kingdom (UK) 2014-2027, by media
- Premium Statistic Outdoor advertising expenditure in the European Union (EU 28) 2009-2018
- Premium Statistic Outdoor ad expenditure in the United Kingdom (UK) from 2017 to 2021*
- Premium Statistic Highest spending out of home advertisers in the United Kingdom (UK) 2018
DOOH spending and market share
4
- Premium Statistic Digital out-of-home (DOOH) ad spend share of OOH market UK 2017-2019
- Premium Statistic Digital out-of-home (DOOH) ad spending in the United Kingdom (UK) 2017-2019
- Premium Statistic Digital out-of-home (DOOH) ad market share by media owner Great Britain 2019
- Premium Statistic OOH advertising: media owner market share UK 2018
DOOH revenue
4
- Premium Statistic Digital outdoor advertising revenue in the United Kingdom (UK) Q1 2011-Q2 2020
- Premium Statistic Digital outdoor advertising revenue in the United Kingdom 2003-2021
- Premium Statistic Digital share of OOH advertising revenue in the UK 2011-2021
- Premium Statistic Digital outdoor advertising revenue in the UK 2011-2020, by environment
DOOH reach and impressions
8
- Premium Statistic Digital out-of-home impacts in Great Britain in 2020
- Premium Statistic Large format DOOH advertising in the UK 2016-2018
- Premium Statistic OOH advertising: 6 sheet roadside sites UK 2014-2019
- Premium Statistic Digital out-of-home (DOOH) ad impressions Great Britain 2019
- Premium Statistic Digital out-of-home penetration in Great Britain 2020
- Premium Statistic Digital out-of-home (DOOH) cover by city UK 2018
- Premium Statistic Digital out-of-home (DOOH) ad reach by region in Great Britain in 2019
- Premium Statistic Gender demographics at digital screens around the UK 2017
Further related statistics
16
- Digital out-of-home (DOOH) reach by gender in Great Britain 2019
- Digital out-of-home (DOOH) reach by age group in Great Britain 2019
- Global digital signage market value 2016-2023
- Mexico: DOOH ad spending 2016-2020
- Share of DOOH in OOH ad revenue in Australia 2012-2017
- iHeartMedia: number of digital billboards in the U.S. 2014-2017
- OOH media revenue worldwide 2016, by type
- DOOH ad revenue worldwide 2016, by platform
- U.S. digital signage market value 2018-2025
- Global digital signage display market value 2016-2021
- Peru: digital share in OOH ad spend 2021
- Global digital & physical OOH revenue 2015-2020
- Out-of-home advertising revenue in China 2013-2019, by platform
- Preference of digitally OOH advertising according to internet users in Spain 2020
- Attitudes to the expansion of DOOH advertising in Poland 2020
- Advertising reach in Russia 2021, by channel
Further Content: You might find this interesting as well
Statistics
- Digital out-of-home (DOOH) reach by gender in Great Britain 2019
- Digital out-of-home (DOOH) reach by age group in Great Britain 2019
- Global digital signage market value 2016-2023
- Mexico: DOOH ad spending 2016-2020
- Share of DOOH in OOH ad revenue in Australia 2012-2017
- iHeartMedia: number of digital billboards in the U.S. 2014-2017
- OOH media revenue worldwide 2016, by type
- DOOH ad revenue worldwide 2016, by platform
- U.S. digital signage market value 2018-2025
- Global digital signage display market value 2016-2021
- Peru: digital share in OOH ad spend 2021
- Global digital & physical OOH revenue 2015-2020
- Out-of-home advertising revenue in China 2013-2019, by platform
- Preference of digitally OOH advertising according to internet users in Spain 2020
- Attitudes to the expansion of DOOH advertising in Poland 2020
- Advertising reach in Russia 2021, by channel
Route Research. (September 30, 2020). Digital out-of-home (DOOH) weekly reach in Great Britain as of September 2020 [Graph]. In Statista. Retrieved January 27, 2023, from https://www.statista.com/statistics/1050032/digital-out-of-home-dooh-reach-great-britain/
Route Research. "Digital out-of-home (DOOH) weekly reach in Great Britain as of September 2020." Chart. September 30, 2020. Statista. Accessed January 27, 2023. https://www.statista.com/statistics/1050032/digital-out-of-home-dooh-reach-great-britain/
Route Research. (2020). Digital out-of-home (DOOH) weekly reach in Great Britain as of September 2020. Statista. Statista Inc.. Accessed: January 27, 2023. https://www.statista.com/statistics/1050032/digital-out-of-home-dooh-reach-great-britain/
Route Research. "Digital Out-of-home (Dooh) Weekly Reach in Great Britain as of September 2020." Statista, Statista Inc., 30 Sep 2020, https://www.statista.com/statistics/1050032/digital-out-of-home-dooh-reach-great-britain/
Route Research, Digital out-of-home (DOOH) weekly reach in Great Britain as of September 2020 Statista, https://www.statista.com/statistics/1050032/digital-out-of-home-dooh-reach-great-britain/ (last visited January 27, 2023)
Digital out-of-home (DOOH) weekly reach in Great Britain as of September 2020 [Graph], Route Research, September 30, 2020. [Online]. Available: https://www.statista.com/statistics/1050032/digital-out-of-home-dooh-reach-great-britain/