Programmatic ad formats identified as growth areas in Europe 2022
During a 2022 survey carried out in Europe, connected TV was identified as the most likely area of growth, named by 58 percent of ad tech respondents and over 50 percent of respondents among advertisers, agencies, as well as publishers. Artificial intelligence was the least often mentioned format, named only by 11 perfect of ad tech and nine percent of agency respondents.
