During a 2022 survey carried out in Europe, connected TV was identified as the most likely area of growth, named by 58 percent of ad tech respondents and over 50 percent of respondents among advertisers, agencies, as well as publishers. Artificial intelligence was the least often mentioned format, named only by 11 perfect of ad tech and nine percent of agency respondents.
Programmatic advertising formats identified as growth areas in Europe as of August 2022, by stakeholder type
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Statistics on Digital advertising in Europe
Overview
6
- Premium Statistic Global spending on internet advertising 2000-2024, by region
- Premium Statistic Digital Market Outlook: largest digital ad markets worldwide 2022
- Premium Statistic Fastest growing digital ad markets worldwide 2022
- Premium Statistic Growth of digital media budgets worldwide 2023, by format
- Premium Statistic Expected cuts in ad spend among selected global brands by region 2023
- Premium Statistic Digital advertising revenue in selected regions and countries in Europe 2021
Formats
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- Premium Statistic Leading digital ad formats in EMEA 2022
- Premium Statistic Digital ad spending in Europe 2006-2021, by format
- Premium Statistic Display ad spend in Europe 2013-2021
- Premium Statistic Video ad spend in Europe 2020-2021
- Premium Statistic Search ad spend in Europe 2013-2021
- Premium Statistic Digital audio ad spend in Europe 2019-2021
- Premium Statistic Podcast ad spending in Europe 2018-2023
Social media
5
- Premium Statistic Social media ad spend in Europe 2016-2021
- Premium Statistic Social media ad spend in Europe 2019-2021, by format
- Premium Statistic Digital Market Outlook: social media advertising spending in European countries 2022
- Premium Statistic Most effective marketing channels for e-commerce in Europe 2020-2030
- Premium Statistic Share of social media users who clicked on sponsored posts 2021, by region
Mobile
4
- Premium Statistic Mobile ad spend in Europe 2017-2027
- Premium Statistic Share of mobile in digital ad spending in Europe 2017-2025
- Premium Statistic Barriers to the growth of mobile marketing in EMEA 2020-2021
- Premium Statistic Consumers who took no action on mobile advertising worldwide 2021, by region
Programmatic
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- Premium Statistic Programmatic advertising market value in Europe 2017-2026
- Premium Statistic Largest programmatic markets in Europe 2021
- Premium Statistic Programmatic ad formats identified as growth areas in Europe 2022
- Premium Statistic Drivers of investment in programmatic advertising in Europe 2022
- Premium Statistic Barriers to programmatic ad investment in Europe 2022
- Premium Statistic Leading programmatic ad effectiveness metrics in Europe 2022, by stakeholder type
Marketer insights
7
- Premium Statistic Digital marketing priorities in EMEA 2022
- Premium Statistic Share of digital in marketing budgets in EMEA 2022
- Premium Statistic Digital marketing metrics used in EMEA 2022
- Premium Statistic Digital consumer behaviors important for marketing in EMEA 2022
- Premium Statistic Digital marketing growth barriers priorities in EMEA 2022
- Premium Statistic Willingness to pay for quality ad inventory in Europe 2022
- Premium Statistic Leading digital advertising concerns of marketers in Europe 2022
Further related statistics
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- Reasons for investing in programmatic advertising according to agencies Europe 2015
- Data sources used for programmatic campaigns in Europe 2022
- Major opportunities in programmatic marketing development in Italy 2019
- Major obstacles in programmatic marketing development in Italy 2019
- Goals of mobile programmatic advertising worldwide 2016
- Digital ad spend growth in Sweden 2021, by format
- Factors hindering adoption of mobile programmatic advertising worldwide 2016
Further Content: You might find this interesting as well
Statistics
- Reasons for investing in programmatic advertising according to agencies Europe 2015
- Data sources used for programmatic campaigns in Europe 2022
- Major opportunities in programmatic marketing development in Italy 2019
- Major obstacles in programmatic marketing development in Italy 2019
- Goals of mobile programmatic advertising worldwide 2016
- Digital ad spend growth in Sweden 2021, by format
- Factors hindering adoption of mobile programmatic advertising worldwide 2016
IAB Europe. (September 15, 2022). Programmatic advertising formats identified as growth areas in Europe as of August 2022, by stakeholder type [Graph]. In Statista. Retrieved January 30, 2023, from https://www.statista.com/statistics/679603/programmatic-advertising-formats-growth-europe/
IAB Europe. "Programmatic advertising formats identified as growth areas in Europe as of August 2022, by stakeholder type." Chart. September 15, 2022. Statista. Accessed January 30, 2023. https://www.statista.com/statistics/679603/programmatic-advertising-formats-growth-europe/
IAB Europe. (2022). Programmatic advertising formats identified as growth areas in Europe as of August 2022, by stakeholder type. Statista. Statista Inc.. Accessed: January 30, 2023. https://www.statista.com/statistics/679603/programmatic-advertising-formats-growth-europe/
IAB Europe. "Programmatic Advertising Formats Identified as Growth Areas in Europe as of August 2022, by Stakeholder Type." Statista, Statista Inc., 15 Sep 2022, https://www.statista.com/statistics/679603/programmatic-advertising-formats-growth-europe/
IAB Europe, Programmatic advertising formats identified as growth areas in Europe as of August 2022, by stakeholder type Statista, https://www.statista.com/statistics/679603/programmatic-advertising-formats-growth-europe/ (last visited January 30, 2023)
Programmatic advertising formats identified as growth areas in Europe as of August 2022, by stakeholder type [Graph], IAB Europe, September 15, 2022. [Online]. Available: https://www.statista.com/statistics/679603/programmatic-advertising-formats-growth-europe/