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Digital share of out of home advertising revenue in the United Kingdom (UK) 2011-2017
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Digital share of out of home advertising revenue in the United Kingdom (UK) 2011-2017
Share of out of home advertising revenue going on digital in the United Kingdom (UK) from 2011 to 2017 (in million GBP)
by Katrin Kienast,
last edited
Apr 10, 2018
This graphic displays the share of OOH ad revenue going on digital OOH ads in the United Kingdom from 2011 to 2017. In 2017, the share was 46 percent.
Share of out of home advertising revenue going on digital in the United Kingdom (UK) from 2011 to 2017 (in million GBP)
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by Katrin Kienast,
last edited
Apr 10, 2018
This graphic displays the share of OOH ad revenue going on digital OOH ads in the United Kingdom from 2011 to 2017. In 2017, the share was 46 percent.
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- Release date
- February 2018
- Region
- United Kingdom
- Survey time period
- 2011 to 2017
- Supplementary notes
- Publication date is an estimate.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- February 2018
More information
- Region
- United Kingdom
- Survey time period
- 2011 to 2017
- Supplementary notes
- Publication date is an estimate.
Other statistics on the topic
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Europe: programmatic display ad spend 2012-2017
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Share of digital advertising spending in the UK 2015 and 2019, by sales method
+Advertising & Marketing
Programmatic advertising buying in the United Kingdom (UK) 2017, by channel
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Statistics on "Programmatic advertising in the United Kingdom (UK)"
- Overview
The most important statistics
- Programmatic display advertising spending in Europe from 2012 to 2017 (in million euros)Europe: programmatic display ad spend 2012-2017
- Penetration rate of programmatic advertising in selected countries in Europe in 2017*Penetration of programmatic advertising in Europe 2017, by country
- Advertising expenditure on programmatic digital displays in the United Kingdom (UK) from 2013 to 2016 (in billion GBP)*Programmatic digital display ad spending in the United Kingdom (UK) 2013-2016
- Share of digital display ad sales sold programmatically in the United Kingdom (UK) from 2013 to 2017Programmatic share of digital display ad sales in the United Kingdom (UK) 2013-2017
- Share of digital advertising expenditure in the United Kingdom (UK) in 2015 and 2019, by sales methodShare of digital advertising spending in the UK 2015 and 2019, by sales method
- Automated trading by format
The most important statistics
- Expenditure on programmatic digital display advertising in the United Kingdom (UK) from 2013 to 2016, by device (in million GBP)*Programmatic digital display ad spending in the UK 2013-2016, by device
- Share of programmatic advertising expenditure in the United Kingdom (UK) in 2015, by formatShare of programmatic advertising spending in the UK 2015, by format
- Advertising expenditure on programmatic digital display ads on desktops and laptops in the United Kingdom (UK) from 2013 to 2016 (in million GBP)*Desktop: programmatic digital display ad spending in the UK 2013-2016
- Growth of programmatic digital display advertising expenditure on desktops and laptops in the United Kingdom (UK) from 2013 to 2016*Programmatic desktop digital display ad spending growth in the UK 2013-2016
- Advertising expenditure on programmatic digital display ads on mobile phones and tablets in the United Kingdom (UK) from 2013 to 2016 (in million GBP)*Mobile programmatic digital display ad spending in the UK 2013-2016
- Growth of mobile programmatic digital display advertising expenditure in the United Kingdom (UK) from 2013 to 2016*Mobile programmatic digital display ad spending growth in the UK 2013-2016
- Marketer and publisher behavior
The most important statistics
- Share of marketers buying programmatic advertising in the United Kingdom (UK) in 2017, by channelProgrammatic advertising buying in the United Kingdom (UK) 2017, by channel
- Investment in programmatic advertising by share of budget in the United Kingdom (UK) in 2016Programmatic advertising investment in the UK 2016, by share of budget
- Planned distribution of direct and programmatic advertising impression sales by publishers in the United Kingdom (UK) as of May 2016Planned distribution of ad impression sales by publishers in the UK 2016
- Experience of publishing companies with header bidding in the United Kingdom (UK) in 2016Publisher experience with header bidding in the United Kingdom (UK) 2016
- Do you work with a header bidding container? Header bidding container usage by publishers in the United Kingdom (UK) 2016
- How many header bidding partners are you expecting to work with over the next 12 months?Publishers plans for header bidding partners in the United Kingdom (UK) 2016
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Digital outdoor advertising revenue in the United Kingdom (UK) 2003-2017
- Digital outdoor advertising revenue in the United Kingdom (UK) Q1 2011-Q4 2017
- Digital outdoor advertising revenue in the UK 2011-2017, by environment
- DOOH ad spend in Brazil 2010-2016
- DOOH penetration in Brazil 2013, by city
- Out-of-home advertising revenue in China 2010-2019, by platform
- DOOH media revenue in the U.S. 2010-2017
- Frequency of seeing static out-of-home (OOH) ads in the United Kingdom (UK) 2015-2016
- Percentage growth of programmatic video revenue in the Nordics 2017
- Purchasing share of the digital advertising industry in India 2016-2020 by type
- Share of select media in ad spend in China 2013-2018
- Digital advertising spending in the United Kingdom (UK) 2007-2012, by format
- Digital share of advertising spending in Sweden 2008-2015
- Digital share of advertising spending in Lithuania 2008-2015
- Digital advertising expenditure in Turkey 2008-2015, by medium
- Digital share of advertising spending in France 2008-2015
Studies
- Digital advertising in Latin America
- Digital advertising in Canada
- Digital advertising in North America
- Digital advertising in the U.S.
- Digital advertising in Europe
- Digital advertising formats in the U.S.
- Digital advertising in the United Kingdom (UK)
- Advertising in Turkey
- Programmatic advertising
- E-mail marketing in the United Kingdom (UK)
- Ad blocking
- Out-of-home advertising
- IAB Report on 2017 Digital Advertising Spend
- Internet Advertising Revenue Report 2018
- Banner advertising in the United Kingdom
Statistics on "Programmatic advertising in the United Kingdom (UK)"
- Programmatic display advertising spending in Europe from 2012 to 2017 (in million euros)
- Penetration rate of programmatic advertising in selected countries in Europe in 2017*
- Advertising expenditure on programmatic digital displays in the United Kingdom (UK) from 2013 to 2016 (in billion GBP)*
- Share of digital display ad sales sold programmatically in the United Kingdom (UK) from 2013 to 2017
- Share of digital advertising expenditure in the United Kingdom (UK) in 2015 and 2019, by sales method
- Expenditure on programmatic digital display advertising in the United Kingdom (UK) from 2013 to 2016, by device (in million GBP)*
- Share of programmatic advertising expenditure in the United Kingdom (UK) in 2015, by format
- Advertising expenditure on programmatic digital display ads on desktops and laptops in the United Kingdom (UK) from 2013 to 2016 (in million GBP)*
- Growth of programmatic digital display advertising expenditure on desktops and laptops in the United Kingdom (UK) from 2013 to 2016*
- Advertising expenditure on programmatic digital display ads on mobile phones and tablets in the United Kingdom (UK) from 2013 to 2016 (in million GBP)*
- Growth of mobile programmatic digital display advertising expenditure in the United Kingdom (UK) from 2013 to 2016*
- Share of marketers buying programmatic advertising in the United Kingdom (UK) in 2017, by channel
- Investment in programmatic advertising by share of budget in the United Kingdom (UK) in 2016
- Planned distribution of direct and programmatic advertising impression sales by publishers in the United Kingdom (UK) as of May 2016
- Experience of publishing companies with header bidding in the United Kingdom (UK) in 2016
- Do you work with a header bidding container?
- How many header bidding partners are you expecting to work with over the next 12 months?
- Digital outdoor advertising revenue in the United Kingdom (UK) from 2003 to 2017 (in million GBP)
- Digital outdoor advertising revenue in the United Kingdom (UK) from 1st quarter 2011 to 4th quarter 2017 (in million GBP)
- Digital outdoor advertising revenue in the United Kingdom (UK) from 1st quarter 2011 to 4th quarter 2017, by environment (in million GBP)
- Digital out-of-home (DOOH) advertising spending in Brazil from 2010 to 2016 (in million Brazilian reais)
- Digital out-of-home (DOOH) advertising penetration rate in selected cities in Brazil in 2013
- Out-of-home advertising revenue in China from 2010 to 2019, by platform (in billion U.S. dollars)
- Digital out-of-home media revenue in the United States from 2010 to 2017 (in billion U.S. dollars)
- Frequency of seeing static out-of-home advertising in the United Kingdom (UK) from 2015 to 2016
- Percentage growth of programmatic video revenue in the Nordic countries in 2017
- Distribution of purchases in the digital advertising industry across India from 2016 to 2020, by type
- Share of select media in advertising spending in China in 2013 and 2018
- Digital advertising spending in the United Kingdom (UK) from 2007 to 2012, by format (in million British pounds)
- Digital advertising share of advertising spending in Sweden from 2008 to 2015
- Digital advertising share of advertising spending in Lithuania from 2008 to 2015
- Digital advertising expenditure in Turkey from 2008 to 2015, by medium (in million U.S. dollars)
- Digital advertising share of advertising spending in France from 2008 to 2015
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