Consumers' preferred not too political footwear animal welfare branding U.S. 2021

Which phrases do American consumers think demonstrate a footwear company cares about animal welfare without being too political?

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Release date

June 2021


United States

Survey time period

April 27 to May 3, 2021

Number of respondents

over 1,000

Age group

Gen Z to Baby boomers

Special properties

The survey was completed through proprietary sample sources amongst panels who participate in online surveys.

Method of interview

Online panel

Supplementary notes

The full survey question was, "Animal welfare is a growing issue around footwear production. Which of the below phrases do you find demonstrate that a company cares about this issue without getting too political? Please select all that apply."
The findings are based on the results of a targeted sample, balanced by gender, geography, and generation.

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