Consumers' preferred not too political footwear animal welfare branding U.S. 2021
In a 2021 survey of U.S. consumers, the phrase most consumers felt best demonstrated that a footwear company cares about animal welfare without getting too political was, "No animals were harmed in the making of this product". Interestingly the phrase "vegan" did not make it into the top five answers, but the source does note that 14 percent of males and 23 percent of females chose this answer.
