Demand for vegan fashion by category UK 2021

According to a 2021 survey, almost half of consumers in the UK who purchase new clothing would like to see more items of all apparel which is certified as vegan by a third-party. The specific category with the highest demand was leather alternatives, with over a third of consumers expressing interest in this category.

In which specific fashion categories would you like to see more third-party certified vegan fashion?

Characteristic	Share of respondents
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Release date

August 2021

More information

Region

United Kingdom

Survey time period

May 2021

Number of respondents

1,000 respondents

Age group

18-64 years

Special properties

Consumers who say they purchase new clothing and accessories

Supplementary notes

The source adds, "we explained to the panel that products from animals are commonly used across the whole fashion supply chain, and that without third-party certification, it is hard to guarantee clothing and accessories are vegan even if they claim to be. We then asked respondents which categories they would like to see more vegan verified fashion in."
Respondents could select more than one option.
Demographics:
Gender: Female (51%), Male (49%) Age: 18-24 (15%), 25-34 (20%), 35-44 (24%), 45-54 (22%), 55-64 (19%)
Home Region: Scotland (7.8%), North West (11.8%), North East (4.8%), Yorkshire & Humber (8.8%), East of England (8.8%), West Midlands (8.8%), East Midlands (7.8%), Wales (4.8%), Northern Ireland (2.2%), London (12.8%), South East (12.8%), South West (8.8%)

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