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Veganism and vegetarianism in the United States - statistics & facts

Vegan and vegetarian products are not exclusively for those who follow these diets. For instance, meat substitutes are targeting meat consumers with products that imitate the original taste and texture of meat products. The United States is one of the most developed markets for vegan and vegetarian meat substitutes. While the global per-capita consumption is only just beginning to take off, the U.S. consumption of meat substitutes is far ahead of the global average. On the vegan food products market, meat substitutes, despite the attention given to them in the press, are only the second biggest item. The U.S. market for milk substitutes is over 1.6 billion U.S. dollars larger than the one for meat substitutes.

Vegans and vegetarians

In the United States, roughly five percent of the population is vegetarians. This is about the same level as in other Western countries such as Germany. About two percent of the U.S. population follows a vegan diet. It is noteworthy that the number of vegans is so small, that surveys have a hard time clearly showing how many vegans there are. Even slight deviations can result in the share of vegans being halved or doubled. When it comes to the gender split of Generation Z and Millennials, slightly more than 60 percent of U.S. vegetarians are female. Similarly, the share of female vegans in these age groups is around 59 percent.

Consumer motivations

The leading reasons for consumers to become vegetarians, vegans, or pescatarians are to eat healthier or lose weight, animal welfare concerns, concerns about climate change, and a few others. About 40 percent of consumers in the U.S. adopted the diet due to the desire to eat healthier. When we look at U.S. consumers who only ate less meat, this reason jumps to almost 60 percent. Taking into account that a bit less than half of U.S. adults who eat meatless products think meat substitutes are healthier, the leading driver of growth in substitute sales becomes apparent.

Interesting statistics

In the following 5 chapters, you will quickly find the 32 most important statistics relating to "Veganism and vegetarianism in the U.S.".


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