U.S. consumers' preferred names for next-gen materials 2021
Next-gen materials are defined by the source as high performance and more sustainable alternatives to materials traditionally sourced from animals, including leather, silk, fur, wool, down, and ‘exotic’ skins. Of the various alternative names listed as options in the 2021 survey, eco materials was the most popular choice among U.S. consumers, with over a quarter of respondents picking this option.