U.S. consumers' preferred names for next-gen materials 2021

Preferred nomenclature of next-generation materials among consumers in the United States in 2021

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Release date

September 2021

Region

United States

Survey time period

2021

Number of respondents

2,051 respondents

Age group

15-74

Special properties

General population*

Method of interview

Panel survey

Supplementary notes

* Age, sex, and region quotas were established in accordance with 2019 population projections from the U.S. Census Bureau.
The report introduces next-gen materials by saying, "A new category of high performance and more sustainable materials are emerging as an alternative to materials traditionally sourced from animals, including leather, silk, fur, wool, down, and ‘exotic’ skins."
Respondents were given a description of "next-gen materials" before completing the survey, including the following information, "In the last few years, rapid advances in science and technology have given rise to a new materials industry. Mission-driven companies are designing new types of materials for fashion, automobile, and homegoods products. Although made in different ways, these materials are all: High performance, More sustainable, Animal-free."

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