Consumer attitudes towards paying more for plant-based leather in the UK 2021

Would you be willing to spend more on an item made from plant-based leather, compared to animal leather?

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Release date

August 2021


United Kingdom

Survey time period

May 2021

Number of respondents

1,000 respondents

Age group

18-64 years

Special properties

Consumers who say they purchase new clothing and accessories

Supplementary notes

Demographics breakdown of the sample was as follows:
Gender: Female (51%), Male (49%) Age: 18-24 (15%), 25-34 (20%), 35-44 (24%), 45-54 (22%), 55-64 (19%)
Home Region: Scotland (7.8%), North West (11.8%), North East (4.8%), Yorkshire & Humber (8.8%), East of England (8.8%), West Midlands (8.8%), East Midlands (7.8%), Wales (4.8%), Northern Ireland (2.2%), London (12.8%), South East (12.8%), South West (8.8%)

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