Consumer spend on plant-based leather UK 2021

According to a 2021 survey of consumers in the United Kingdom (UK) who purchase new clothing items, the willingness to pay more for plant-based leather than animal leather was conditional. Most consumers wanted the quality, sustainability, or ethics of the product to be proven before they would consider spending more on the item. Roughly 15 percent of respondents said that they would pay the same for plant-based leather as they would for animal leather.

Would you be willing to spend more on an item made from plant-based leather, compared to animal leather?

Characteristic	Share of respondents
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Release date

August 2021

More information

Region

United Kingdom

Survey time period

May 2021

Number of respondents

1,000 respondents

Age group

18-64 years

Special properties

Consumers who say they purchase new clothing and accessories

Supplementary notes

Demographics breakdown of the sample was as follows:
Gender: Female (51%), Male (49%) Age: 18-24 (15%), 25-34 (20%), 35-44 (24%), 45-54 (22%), 55-64 (19%)
Home Region: Scotland (7.8%), North West (11.8%), North East (4.8%), Yorkshire & Humber (8.8%), East of England (8.8%), West Midlands (8.8%), East Midlands (7.8%), Wales (4.8%), Northern Ireland (2.2%), London (12.8%), South East (12.8%), South West (8.8%)

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