According to a survey among adults in the United States in September 2021, 16 percent of respondents said they found ads on linear TV (cable and broadcast) to be very effective in convincing people to buy a product or service, while 39 percent said they found them to be somewhat effective. Linear TV ads were found to not be effective at all by 12 percent of respondents.
Share of adults who find advertising on linear TV to be effective in the United States as of September 2021
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Share of respondents
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Question: "How effective do you think the following types of ad experiences are when it comes to convincing people to purchase a product or service? Ads on linear TV (cable/broadcast)"
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Morning Consult. (September 11, 2021). Share of adults who find advertising on linear TV to be effective in the United States as of September 2021 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1307000/linear-tv-advertising-effectiveness-us/
Morning Consult. "Share of adults who find advertising on linear TV to be effective in the United States as of September 2021." Chart. September 11, 2021. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1307000/linear-tv-advertising-effectiveness-us/
Morning Consult. (2021). Share of adults who find advertising on linear TV to be effective in the United States as of September 2021. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1307000/linear-tv-advertising-effectiveness-us/
Morning Consult. "Share of Adults Who Find Advertising on Linear Tv to Be Effective in The United States as of September 2021." Statista, Statista Inc., 11 Sep 2021, https://www.statista.com/statistics/1307000/linear-tv-advertising-effectiveness-us/
Morning Consult, Share of adults who find advertising on linear TV to be effective in the United States as of September 2021 Statista, https://www.statista.com/statistics/1307000/linear-tv-advertising-effectiveness-us/ (last visited July 27, 2024)
Share of adults who find advertising on linear TV to be effective in the United States as of September 2021 [Graph], Morning Consult, September 11, 2021. [Online]. Available: https://www.statista.com/statistics/1307000/linear-tv-advertising-effectiveness-us/
