Share of adults who find linear TV ads to be effective in the U.S. 2021
According to a survey among adults in the United States in September 2021, 16 percent of respondents said they found ads on linear TV (cable and broadcast) to be very effective in convincing people to buy a product or service, while 39 percent said they found them to be somewhat effective. Linear TV ads were found to not be effective at all by 12 percent of respondents.
