Digital fashion assets motivations 2021

The most popular reasons for fashion companies to engage with digital assets is to attract a new customer base, according to a survey conducted with fashion executives in 2021. The other key options were also linked to the theme of attracting new customers, as showcasing the brand's creativity and marketing made up the top three most common responses. Engaging with digital assets as an additional source of revenue was chosen by just over a third of respondents.

Reasons why fashion companies engage with digital assets according to fashion executives 2021

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Release date

April 2022

More information

Region

Worldwide

Survey time period

September 2021

Number of respondents

194 respondents

Special properties

Fashion executives*

Supplementary notes

The original survey question was, "What do you believe are the key reasons for why your brand / company engages with or will engage with digital assets? Please select all that apply."
* Responses from a Business of Fashion community survey of directors, VPs, presidents, C-level executives, business owners, and entrepreneurs who work in fashion.

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