U.S. Twitch-aware new game discovery channels by age 2021

A December 2021 survey of U.S. adults who were aware of Twitch found that the video streaming platform ranked third for discovering new gaming titles. Overall, friends and family were still the most common way for gamers to hear about new games with 51 percent of respondents stating that they found out about new games this way.

Channels for discovering new games among Twitch-aware adults in the United States as of December 2021, by age group

Characteristic	18-34	35-54	55+	GenPop
Through friends or family	51%	49%	58%	51%
Ads on the internet	42%	46%	38%	43%
Twitch	49%	36%	13%	39%
Reading reviews online	30%	39%	20%	33%
Discord chat	34%	17%	6%	24%
Seeing television ads	17%	24%	29%	22%
Chat in other games	25%	19%	11%	21%
Seeing ads in print	10%	15%	10%	12%
Social media	2%	1%	0%	1%

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Release date

January 2022

More information

Region

United States

Survey time period

December 14 to 30, 2021

Number of respondents

742 respondents

Age group

18 years and older

Special properties

among those aware of Twitch

Method of interview

Online survey

Supplementary notes

Original question: "Which of the following have led you to discover new games within the last year?" (Among those who are aware of Twitch; N=742; Those who said “I have not looked for new games” n=51; Multiple response)

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