U.S. Twitch-aware new game discovery channels by age 2022

An October 2022 survey of U.S. adults who were aware of Twitch found that the video streaming platform ranked fifth for discovering new gaming titles. Overall, friends and family were still the most common way for gamers to hear about new games with 41 percent of respondents stating that they found out about new games this way.

Channels for discovering new games among Twitch-aware adults in the United States as of October 2022, by age group

Characteristic	18-34	35-54	55+	GenPop
Through friends or family	40%	39%	45%	41%
Social media	47%	40%	20%	39%
Ads on the internet	43%	39%	23%	36%
Reading reviews online	31%	31%	21%	30%
Twitch	34%	33%	7%	29%
Seeing television ads	21%	28%	29%	25%
Chat in other games	19%	20%	4%	17%
Discord chat	23%	16%	4%	17%
Seeing ads in print	14%	17%	5%	14%

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Release date

November 2022

More information

Region

United States

Survey time period

October 13 to 20, 2022

Number of respondents

723 respondents

Age group

18 years and older

Special properties

among those aware of Twitch

Method of interview

Online survey

Supplementary notes

Original question: "Which of the following have led you to discover new games within the last year?" (Among those who are aware of Twitch; N=723; Multiple response)

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