U.S.: car buyers' website usage by category

In a survey realized in the third quarter of 2021, three quarters of respondents reported using third-party websites while in the process of acquiring a vehicle, making it by far the leading website type among car buyers. 56 percent of respondents also identified dealerships as a source they have used, while original equipment manufacturers were only utilized by a quarter of respondents.

Car buyers' website usage during their purchasing journey in the United States as of September 2021, by website type

Characteristic	Share of respondents reporting these issues
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Release date

January 2022

More information

Region

United States

Survey time period

August 5 to September 3, 2021

Number of respondents

2,976 respondents

Special properties

respondents have purchased or leased a vehicle between September 2020 and August 2021.

Supplementary notes

The survey count included 1,998 new car buyers and 978 used car buyers. The vehicle bought or leased must have a vehicle year within the past five years.
Results are weighted.

* Dealership includes CarMax.

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