U.S. car buyers' website usage when acquiring a vehicle, by type 2021

Car buyers' website usage during their purchasing journey in the United States as of September 2021, by website type

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Release date

January 2022


United States

Survey time period

August 5 to September 3, 2021

Number of respondents

2,976 respondents

Special properties

respondents have purchased or leased a vehicle between September 2020 and August 2021.

Supplementary notes

The survey count included 1,998 new car buyers and 978 used car buyers. The vehicle bought or leased must have a vehicle year within the past five years.
Results are weighted.

* Dealership includes CarMax.

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