BMW Group - key automobile markets 2019

In the fiscal year of 2019, China was the largest sales market for BMW. China accounted for around 28.6 percent of Rolls-Royce, BMW, and MINI sales. Chinese customers bought about 724,700 such vehicles in the 2018 fiscal year. This is more than twice as many vehicles as were snapped up by motorists in Germany.

 U.S. consumers are losing interest in MINI

  Between the 2014 and 2019 fiscal years, BMW sales in the United States fell from almost 400,000 to about 356,000 units. While BMW’s small MINI hatchbacks were never going to take the U.S. market by storm, nobody at BMW will have foreseen the low and disappointing sales figures of May 2019: MINI sales dropped 33.2 percent in May 2019 over May 2018. The luxury car maker’s revenue, too, is indicative of tepid year-on-year growth in the United States, as well as negative growth in the European market. However, it should be noted that BMW’s overall year-end sales figures in the United States increased in 2019 over 2018. Additionally, BMW-branded vehicle sales in the U.S. had risen for the 14th month straight in December 2018.

Breakdown of BMW Group's worldwide automobile sales in FY 2019, by region

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Source

Release date

March 2020

Region

Worldwide

Survey time period

FY 2019

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