Distribution of out-of-home (OOH) advertising spending in Ireland 2021-2023, by type

Published by
J. G. Navarro,
Jan 19, 2024
In 2023, digital out-of-home (DOOH) accounted for 36 percent of outdoor advertising spending in Ireland, the same share recorded a year earlier. According to the same study, retail outlets, beers and ciders, and food were Ireland's top OHH ad categories in 2023.

Distribution of out-of-home (OOH) advertising spending in Ireland from 2021 to 2023, by type

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Release date

January 2024

Region

Ireland

Survey time period

2021 to 2023

Special properties

based on the display values at the rate card

Supplementary notes

Data preceding 2023 was retrieved from earlier releases.

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Statistics on " Advertising in Ireland "

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Overview

6

Traditional media

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Digital media

8

Advertising perception

8

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Topics

Advertising in IrelandAdvertising in the United StatesAdvertising worldwideAdvertising in the UKAdvertising in Europe
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