In 2023, digital out-of-home (DOOH) accounted for 36 percent of outdoor advertising spending in Ireland, the same share recorded a year earlier. According to the same study, retail outlets, beers and ciders, and food were Ireland's top OHH ad categories in 2023.
Distribution of out-of-home (OOH) advertising spending in Ireland from 2021 to 2023, by type
Characteristic
Digital
Classic
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PML Group. (January 17, 2024). Distribution of out-of-home (OOH) advertising spending in Ireland from 2021 to 2023, by type [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1313878/digital-share-oooh-ad-spend-ireland/
PML Group. "Distribution of out-of-home (OOH) advertising spending in Ireland from 2021 to 2023, by type." Chart. January 17, 2024. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1313878/digital-share-oooh-ad-spend-ireland/
PML Group. (2024). Distribution of out-of-home (OOH) advertising spending in Ireland from 2021 to 2023, by type. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1313878/digital-share-oooh-ad-spend-ireland/
PML Group. "Distribution of Out-of-home (Ooh) Advertising Spending in Ireland from 2021 to 2023, by Type." Statista, Statista Inc., 17 Jan 2024, https://www.statista.com/statistics/1313878/digital-share-oooh-ad-spend-ireland/
PML Group, Distribution of out-of-home (OOH) advertising spending in Ireland from 2021 to 2023, by type Statista, https://www.statista.com/statistics/1313878/digital-share-oooh-ad-spend-ireland/ (last visited July 27, 2024)
Distribution of out-of-home (OOH) advertising spending in Ireland from 2021 to 2023, by type [Graph], PML Group, January 17, 2024. [Online]. Available: https://www.statista.com/statistics/1313878/digital-share-oooh-ad-spend-ireland/