GoogleAds CPC in Europe 2023, by country

Published by Statista Research Department, Aug 20, 2024
In May 2023, the average monthly cost-per-click (CPC) in Google Ads search advertising in the United Kingdom stood at 1.22 U.S. dollars and was the highest among the 38 countries presented in the data set. Among countries from Central and Eastern Europe, Albania recorded the highest CPC with 65 U.S. cents.

Average cost-per-click (CPC) in Google Ads search advertising in selected countries in Europe in May 2023 (in U.S. dollars)

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Release date

May 2023

Region

Europe, CEE

Survey time period

May 2023

Special properties

based on data extracted from Semrush keyword database; wider industry metrics may vary

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Overview

8

Major players

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Formats

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Connected TV (CTV)

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Social media

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Programmatic

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Marketer insights

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Topics

Online search market in EuropeGoogleGoogle, Amazon, Meta, Apple, and Microsoft (GAMAM)Google in the United Kingdom (UK)Online search market worldwide
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