Advertising spending in Europe 2022-2026, by market

Published by
J. G. Navarro,
Jan 8, 2024
The source forecast that, in 2024, advertising spending in Europe will surpass 148 billion U.S. dollars, of which almost 44 billion dollars (or nearly 30 percent) would come from the United Kingdom alone. Expenditures in Germany and France were projected to reach 29.9 billion and 17.4 billion dollars, respectively. Western Europe was the third-largest ad market worldwide that year.

Advertising spending in Europe from 2022 to 2026, by market (in billion U.S. dollars)

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Release date

January 2024

Region

Europe

Survey time period

2022

Supplementary notes

* Forecasts.

** Statista calculated the figures for the rest of Western Europe based on the source's data.

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Statistics on " Advertising in Europe "

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Overview

6

Digital overview

6

United Kingdom

5

Germany

5

France

5

Italy

5

Spain

5

Further related statistics

18

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Topics

Advertising in EuropeAdvertising worldwideTrust in media in EuropeDigital advertising in EuropeMedia usage in Europe
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