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Advertising spending in Europe 2007-2019, by region
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Advertising spending in Europe 2007-2019, by region
Advertising expenditure in Europe from 2007 to 2019, by region (in million U.S. dollars)
by Katrin Kienast,
last edited
Jul 1, 2019
This statistic displays advertising spending in Europe, by region, from 2007 to 2017, with a forecast to 2019. In Western Europe, advertising expenditure reached over 100 billion U.S. dollars in 2017, and was forecast to reach 106 billion U.S. dollars in 2019.
Advertising expenditure in Europe from 2007 to 2019, by region (in million U.S. dollars)
| Western Europe | Central and Eastern Europe | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| Western Europe | Central and Eastern Europe | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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by Katrin Kienast,
last edited
Jul 1, 2019
This statistic displays advertising spending in Europe, by region, from 2007 to 2017, with a forecast to 2019. In Western Europe, advertising expenditure reached over 100 billion U.S. dollars in 2017, and was forecast to reach 106 billion U.S. dollars in 2019.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- December 2018
- Region
- Europe
- Survey time period
- 2007 to 2017
- Supplementary notes
-
* Forecast.
** Figures are at current prices.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- December 2018
More information
- Region
- Europe
- Survey time period
- 2007 to 2017
- Supplementary notes
-
* Forecast.
** Figures are at current prices.
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Advertising expenditure in France 2008-2018, by medium
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Advertising expenditure in Spain 2008-2018, by medium
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Statistics on "Advertising in Europe"
- Market Overview
The most important statistics
- Advertising expenditure in Europe from 2007 to 2019, by region (in million U.S. dollars)Advertising spending in Europe 2007-2019, by region
- Western European countries ranked by advertising spending in 2017 (in million U.S. dollars)Largest advertising markets in Western Europe 2017
- Advertising spending in Europe between 2013 and 2016, by medium (in billion euros)Europe: media advertising split 2013-2016
- Year-over-year change of advertising expenditure in selected countries from 2016 to 2018Ad spend growth 2016-2018, by country
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The most important statistics
- Advertisers ranked by advertising expenditure in the United Kingdom (UK) in 2017 (in million GBP)Highest spending advertisers in the United Kingdom (UK) 2017
- Advertisers ranked by advertising expenditure in France in 2016 (in million euros)Highest spending advertisers in France 2016
- Advertisers ranked by advertising expenditure in Germany in 2017 (in million euros)Highest spending advertisers in Germany 2017
- Advertisers ranked by advertising expenditure in Spain in 2016 (in million euros)Highest spending advertisers in Spain 2016
- Advertisers ranked by advertising expenditure in Italy in 2017 (in million euros)Highest spending advertisers in Italy 2017
- Traditional Media
The most important statistics
- Television advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)Television advertising expenditure in the European Union (EU 28) 2009-2017
- Newspaper advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)Newspaper advertising spending in the European Union (EU 28) 2009-2017
- Magazine advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)Magazine advertising expenditure in the European Union (EU 28) 2009-2017
- Cinema advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)Cinema advertising expenditure in the European Union (EU 28) 2009-2017
- Radio advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)Radio advertising expenditure in the European Union (EU 28) 2009-2017
- Outdoor advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)Outdoor advertising expenditure in the European Union (EU 28) 2009-2017
- Digital Media
The most important statistics
- Internet advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)Internet advertising expenditure in the European Union (EU 28) 2009-2017
- Online advertising spending in Europe from 2006 to 2018 (in billion euros)Online advertising spending in Europe 2006-2018
- Online advertising spending in Europe between 2013 and 2018, by format (in billion euros)Online advertising spending in Europe 2013-2018, by format
- Countries with highest online advertising spending in Europe in 2017 and 2018 (in billion euros)Largest online advertising markets in Europe 2017-2018
- Change in online advertising spending in select European countries in 2017 and 2018Fastest growing online advertising markets in Europe 2017-2018
- European countries ranked by digital share of advertising spending in 2017Digital share of advertising spending in European countries 2017
- Digital advertising spending per capita in Europe in 2017, by country (in euros per head)Digital advertising spending per capita in Europe 2017, by country
- Year-on-year change of digital advertising spending in Europe from 2013 to 2018, by formatDigital advertising spending growth in Europe 2013-2018, by format
- Leading Markets
The most important statistics
- Net advertising spending in the United Kingdom (UK) from 1999 to 2019, by media (in million GBP)Advertising spending in the United Kingdom (UK) 1999-2019, by media
- Annual turnover of the advertising and market research sector in the United Kingdom from 2008 to 2016 (in million euros)Turnover of advertising and market research sector in the UK 2008-2016
- Advertising expenditure in Germany from 2008 to 2019, by medium (in million euro)Advertising expenditure in Germany 2008-2019, by medium
- Annual turnover of the advertising and market research sector in Germany from 2008 to 2016 (in million euros)Turnover of advertising and market research sector in Germany 2008-2016
- Advertising expenditure in France from 2008 to 2018, by medium (in million euro)Advertising expenditure in France 2008-2018, by medium
- Annual turnover of the advertising and market research sector in France from 2008 to 2016 (in million euros)Turnover of advertising and market research sector in France 2008-2016
- Advertising spending in Spain by medium 2008-2018, by medium (in million euros)Advertising expenditure in Spain 2008-2018, by medium
- Annual turnover of the advertising and market research sector in Spain from 2008 to 2016 (in million euros)Turnover of advertising and market research sector in Spain 2008-2016
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Statistics
- Unilever's UK advertising spending in the United Kingdom (UK) 2012-2017
- McDonalds' advertising spending in the United Kingdom (UK) 2012-2017
- Retail and distribution: advertising spending by medium in France 2014
- Advertising spending per capita in Western European countries 2017
- Advertising spending in Poland 2017, by industry sector
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- Aldi Stores' advertising spending in the United Kingdom (UK) 2012-2016
- Advertising spending growth in the United Kingdom (UK) 2014-2015, by sector
- Asda Stores' advertising spending in the United Kingdom (UK) 2012-2016
- Highest spending advertisers in Poland 2017
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- Highest spending advertisers in Austria 2017
- Regional newspaper advertising spending in the UK 2007-2012, by format
- Digital advertising spending in the United Kingdom (UK) 2007-2012, by format
- Distribution of advertising spending in Sweden 2016, by media
- British Gas' advertising spending in the United Kingdom (UK) 2012-2014
- Coca-Cola ad spend in Thailand 2014-2018
- Outdoor advertising expenditure in Austria 2007-2016
- Radio advertising spending change in Morocco 2008-2015
- Activities of call centres revenue in the United Kingdom 2010-2022
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Statistics on "Advertising in Europe"
- Advertising expenditure in Europe from 2007 to 2019, by region (in million U.S. dollars)
- Western European countries ranked by advertising spending in 2017 (in million U.S. dollars)
- Advertising spending in Europe between 2013 and 2016, by medium (in billion euros)
- Year-over-year change of advertising expenditure in selected countries from 2016 to 2018
- Advertisers ranked by advertising expenditure in the United Kingdom (UK) in 2017 (in million GBP)
- Advertisers ranked by advertising expenditure in France in 2016 (in million euros)
- Advertisers ranked by advertising expenditure in Germany in 2017 (in million euros)
- Advertisers ranked by advertising expenditure in Spain in 2016 (in million euros)
- Advertisers ranked by advertising expenditure in Italy in 2017 (in million euros)
- Television advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)
- Newspaper advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)
- Magazine advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)
- Cinema advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)
- Radio advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)
- Outdoor advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)
- Internet advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)
- Online advertising spending in Europe from 2006 to 2018 (in billion euros)
- Online advertising spending in Europe between 2013 and 2018, by format (in billion euros)
- Countries with highest online advertising spending in Europe in 2017 and 2018 (in billion euros)
- Change in online advertising spending in select European countries in 2017 and 2018
- European countries ranked by digital share of advertising spending in 2017
- Digital advertising spending per capita in Europe in 2017, by country (in euros per head)
- Year-on-year change of digital advertising spending in Europe from 2013 to 2018, by format
- Net advertising spending in the United Kingdom (UK) from 1999 to 2019, by media (in million GBP)
- Annual turnover of the advertising and market research sector in the United Kingdom from 2008 to 2016 (in million euros)
- Advertising expenditure in Germany from 2008 to 2019, by medium (in million euro)
- Annual turnover of the advertising and market research sector in Germany from 2008 to 2016 (in million euros)
- Advertising expenditure in France from 2008 to 2018, by medium (in million euro)
- Annual turnover of the advertising and market research sector in France from 2008 to 2016 (in million euros)
- Advertising spending in Spain by medium 2008-2018, by medium (in million euros)
- Annual turnover of the advertising and market research sector in Spain from 2008 to 2016 (in million euros)
- Advertising expenditure in Italy from 2008 to 2019, by medium (in million euro)
- Annual turnover of the advertising and market research sector in Italy from 2008 to 2016 (in million euros)
- Advertising expenditure of Unilever Uk Ltd in the United Kingdom (UK) from 2012 to 2017 (in million GBP)
- Advertising expenditure of McDonalds Corporation Usa in the United Kingdom (UK) from 2012 to 2017 (in million GBP)
- Breakdown of gross media advertising spending in the retail and distribution sector in France in 2014, by media type
- Western European countries ranked by advertising spending per capita in 2017 (in U.S. dollars)
- Industry sectors ranked by advertising expenditure in Poland in 2017 (in million Polish złoty)
- Industry sectors ranked by advertising expenditure in Greece in 2017 (in million euros)
- Advertising expenditure of Aldi Stores Ltd in the United Kingdom (UK) from 2012 to 2016 (in million GBP)
- Percent change of advertising spending in the United Kingdom (UK) in 2014 and 2015, by industry category
- Advertising expenditure of Asda Stores Ltd in the United Kingdom (UK) from 2012 to 2016 (in million GBP)
- Advertisers ranked by advertising expenditure in Poland in 2017 (in million Polish złoty)
- Advertisers ranked by advertising expenditure in Greece in 2017 (in million euros)
- Advertisers ranked by advertising expenditure in Austria in 2017 (in million euros)
- Regional newspaper advertising spending in the United Kingdom (UK) from 2007 to 2012 (in million British pounds), by format
- Digital advertising spending in the United Kingdom (UK) from 2007 to 2012, by format (in million British pounds)
- Distribution of advertising spending in Sweden in 2016, by media
- Advertising expenditure of British Gas Plc in the United Kingdom (UK) from 2012 to 2014 (in million GBP)
- Coca-Cola's advertising spending in Thailand from 2014 to 2018 (in million U.S. dollars)
- Outdoor advertising expenditure in Austria from 2007 to 2016 (in million U.S. dollars)
- Radio advertising expenditure growth in Morocco from 2008 to 2015
- Activities of call centres revenue in the United Kingdom from 2010 to 2022 (in billion U.S. dollars)
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