Display advertising was the largest digital advertising format in Ireland, having attracted 498 million euros in spending in 2021. Total digital ad spend in the country stood at 830 million euros that year.
Digital advertising spending on selected formats in Ireland in 2021
(in million euros)
* Includes social media, native, video, email, standard display units, section takeovers, digital audio and network-related advertising. ** Includes social video, social native (in-feed) and social display. Figure calculated by Statista based on data provided by the source. *** Includes publisher video and social video. Figure retrieved from this article.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Statista. (April 13, 2022). Digital advertising spending on selected formats in Ireland in 2021 (in million euros) [Graph]. In Statista. Retrieved October 07, 2022, from https://www.statista.com/statistics/428587/digital-ad-spending-in-ireland/
Statista. "Digital advertising spending on selected formats in Ireland in 2021 (in million euros)." Chart. April 13, 2022. Statista. Accessed October 07, 2022. https://www.statista.com/statistics/428587/digital-ad-spending-in-ireland/
Statista. (2022). Digital advertising spending on selected formats in Ireland in 2021 (in million euros). Statista. Statista Inc.. Accessed: October 07, 2022. https://www.statista.com/statistics/428587/digital-ad-spending-in-ireland/
Statista. "Digital Advertising Spending on Selected Formats in Ireland in 2021 (in Million Euros)." Statista, Statista Inc., 13 Apr 2022, https://www.statista.com/statistics/428587/digital-ad-spending-in-ireland/
Statista, Digital advertising spending on selected formats in Ireland in 2021 (in million euros) Statista, https://www.statista.com/statistics/428587/digital-ad-spending-in-ireland/ (last visited October 07, 2022)
