Preferred retail channels for makeup products among consumers Indonesia 2022

Published by Hanadian Nurhayati-Wolff, Jul 4, 2022
According to a survey conducted by Milieu Insight in June 2022, 34 percent of respondents in Indonesia purchased makeup items at online stores about as much as offline stores. On the other hand, 28 percent of respondents mainly bought makeup through e-commerce stores.

Preferred store types for makeup products among consumers in Indonesia as of June 2022

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Release date

June 2022

Region

Indonesia

Survey time period

June 2022

Number of respondents

1,133 respondents

Method of interview

Online survey

Supplementary notes

Original question: "Where do you usually shop for makeup products?"

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Overview

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Facial products

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Lip products

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Purchase channels

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Consumer behavior

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Topics

Make-up market in IndonesiaInfluencer marketing in IndonesiaFMCG market in IndonesiaCosmetics and personal care market in IndonesiaApparel and footwear market in Indonesia
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