Apps global conversion rate for purchases and subscriptions Q1 2022
During the first quarter of 2022, the conversion rate among install-to-purchase subscription non-gaming app users was of 5.5 percent. Non-gaming apps conversion rate in the case of install-to-subscribe was lower, at 2.1 percent. In the case of mobile gaming apps, subscription is often not the main monetization model applied by publishers: install-to subscribe conversion rates for gaming apps was recorded at 0.2 percent in the first quarter of 2022, while install-to-purchase conversion rates were at 2.6 percent.
