Most common reasons for buying items in mobile games in South Korea 2022

Published by Statista Research Department, Sep 23, 2022
According to a survey conducted in South Korea in 2022, around 84 percent of respondents stated that they bought in-game items for mobile games in order to get items or characters they needed immediately. Similarly, around 72 percent purchased items in order to level up quickly.

Leading reasons to buy in-game items in mobile gaming apps in South Korea as of June 2022

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Release date

August 2022

Region

South Korea

Survey time period

May 24 to June 24, 2022

Number of respondents

1,381 respondents

Age group

10-64 years

Method of interview

Face-to-face interview, online survey

Supplementary notes

Original question: "Why do you buy in-game items in mobile games?"

Up to two answers were allowed.

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Overview

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Topics

Mobile gaming in South KoreaInternet usage in South KoreaGame industry in South Korea Smartphone usage in South KoreaGamers in South Korea
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