Social and ecological responsibility as purchase criteria in Germany 2021, by income

Published by Statista Research Department, Dec 14, 2022

In 2021, 18.9 percent of Germans with a net income of five thousand euros or more fully agreed with the statement "When buying products, it is important to me that the company in question acts in a socially and ecologically responsible manner".

The consumption and media analysis (Verbrauchs- und Medienanalyse) VuMA provides information on more than 1,000 brands and almost all products advertised in the media. The report provides data on usage and shopping behavior, media usage as well as opinions and attitudes of the German-speaking population aged 14 years and older.

Importance of socially and ecologically responsible company action as a purchase criterion in Germany in 2021, by income group

Net income of respondents	Fully agree	Agree/mostly agree	Somewhat agree/hardly agree	Don't agree at all	No answer
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-

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Release date

November 2021

More information

Region

Germany

Survey time period

2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Information on mean sample:
Base: German-speaking population aged 14 years and older

Information on total sample:
2021: 23,299 respondents, representing 70.54 million people

The figures displayed are based on the following reports:
2021: VuMA 2022

Further information available here and in the report.

This question was phrased by the source as follows: "In the following, we will show you several statements about life in general and environmental topics. When answering, please indicate how much each statement applies to you personally. - When buying products, it is important to me that the company in question acts in a socially and ecologically responsible manner."

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