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Social and ecological responsibility as purchase criteria in Germany 2021, by income

Importance of socially and ecologically responsible company action as a purchase criterion in Germany in 2021, by income group

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Release date

November 2021



Survey time period


Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Information on mean sample:
Base: German-speaking population aged 14 years and older

Information on total sample:
2021: 23,299 respondents, representing 70.54 million people

The figures displayed are based on the following reports:
2021: VuMA 2022

Further information available here and in the report.

This question was phrased by the source as follows: "In the following, we will show you several statements about life in general and environmental topics. When answering, please indicate how much each statement applies to you personally. - When buying products, it is important to me that the company in question acts in a socially and ecologically responsible manner."

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