As of 2021, 9,65 million Germans fully agreed that they would be willing to spend more money on an environmentally friendly product, while the number of those who only mostly, somewhat or hardly agreed, perhaps wishing to be certain whether an eco-friendly label was validated, was still higher.
Do no harm
Environmentally friendly, or eco-friendly products are manufactured in a way which doesn’t have a harmful impact on the environment. The range of environmental damage is as extensive as the measures corresponding to its control. Examples include reducing parts of the production process which ultimately contribute to air and water pollution, deforestation and waste. A rising number of German consumers agreed on the importance of buying products from companies that acted socially and ecologically responsible.
Germany still has work to do
Making shopping decisions like those mentioned above is part of a bigger picture that will remain discussed for years to come. While the number of deaths attributable to air pollution has gone down significantly in Germany, these deaths still occur. At the same time, an encouraging trend is growing consumer consciousness in terms of sustainable habits. Based on a survey from 2021, 80 percent of respondents were ready to make changes to their daily behavior in order to contribute to environment protection.
Level of agreement towards the statement "I am willing to spend more on a product if it is environmentally friendly" in Germany from 2017 to 2021
(in million people)
Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.
Information on random sample:
2017: 23,106 respondents, representing 70.09 million people
2018: 23,086 respondents, representing 70.45 million people
2019: 23,120 respondents, representing 70.60 million people
2020: 23,138 respondents, representing 70.63 million people
2021: 23,299 respondents, representing 70.54 million people
The figures refer to the following studies: 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022.
You can find more information on the methodology of the study here.
Figures have been rounded for better understanding.
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VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (November 17, 2021). Level of agreement towards the statement "I am willing to spend more on a product if it is environmentally friendly" in Germany from 2017 to 2021 (in million people) [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/504122/willingness-to-pay-more-for-green-products-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Level of agreement towards the statement "I am willing to spend more on a product if it is environmentally friendly" in Germany from 2017 to 2021 (in million people)." Chart. November 17, 2021. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/504122/willingness-to-pay-more-for-green-products-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (2021). Level of agreement towards the statement "I am willing to spend more on a product if it is environmentally friendly" in Germany from 2017 to 2021 (in million people). Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/504122/willingness-to-pay-more-for-green-products-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Level of Agreement towards The Statement "I Am Willing to Spend More on a Product If It Is Environmentally Friendly" in Germany from 2017 to 2021 (in Million People)." Statista, Statista Inc., 17 Nov 2021, https://www.statista.com/statistics/504122/willingness-to-pay-more-for-green-products-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), Level of agreement towards the statement "I am willing to spend more on a product if it is environmentally friendly" in Germany from 2017 to 2021 (in million people) Statista, https://www.statista.com/statistics/504122/willingness-to-pay-more-for-green-products-germany/ (last visited November 03, 2024)
Level of agreement towards the statement "I am willing to spend more on a product if it is environmentally friendly" in Germany from 2017 to 2021 (in million people) [Graph], VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), November 17, 2021. [Online]. Available: https://www.statista.com/statistics/504122/willingness-to-pay-more-for-green-products-germany/